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What your surname says about your race

By | December 17, 2009, 5:24 AM PST

Facebook released its diversity report—the breakdown is about the same as the population overall—but the more interesting finding may be what your surname says about your race.

Facebook modeled its diversity report on U.S. Census data and its categories for race. For instance, if your surname is Smith there’s a 73.35 percent chance that the person is white. There’s a 22.22 percent probability that it’s a black person. The breakdown for a surname like Williams is almost even between black and white people.

The social networking giant notes:

This data set allows us to predict what a person’s race is based solely on his or her surname. While these predictions will be often be wrong, in aggregate they will be correct. For example, suppose you select 10,000 people with the name Smith from the U.S. population at random. The data above suggest that 7,335 of them will be White, 2,222 will be Black and so on. Certain names will be more predictive of a certain race, while others will predict a wide array of ethnic backgrounds.

For instance, a name like Yoder, Krueger and Mueller is almost always attached to a white person. Washington, Jefferson and Booker are often African American. Barajas is almost always Hispanic. And a name like Ali or Singh often represents two or more races.

To hone its results, Facebook has also begun analyzing first names of its users. The company said:

Since completing this initial work, we have started using the first names of users to increase the precision of our predictions. While in this post we have only looked at the diversity of the population as a whole, we hope to use predictions of race and ethnicity for individuals, along with their friend connections, to understand how these populations of users are connected to each other. We are working to understand how diversity of interpersonal relationships is changing over time as more users join the site and find their friends.

The Facebook post is worth a read. The site is quite the data playground.

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Larry Dignan

About Larry Dignan

Larry Dignan is the editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

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Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
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+1 Vote
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There was once a Blackie Blankenhorn
I learned this on a family cruise one summer. He ran a showplace on the Barbary Coast in old San Francisco, before the Earthquake. The Clark Gable character in the movie "San Francisco" is supposedly based on Blackie Blankenhorn.

But that Blackie, alas, was white like me. I have yet to meet a black Blankenhorn. But there are other stories in my family, stories of secret rendezvous on other continents. So if you're out there call.
Posted by DanaBlankenhorn
17th Dec 2009
+1 Vote
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RE: What your surname says about your race
I am so tired of labels like black, white, red, yellow. This screen us
white; I know no one this color. My keyboard is black, I've seen no
human this color. This is the 21st century...can we not evolve?
Posted by KarrasB
17th Dec 2009
+1 Vote
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Yeah, Right
Understanding diversity of interpersonal relationships, or more data mining for targeted marketing?
Posted by MichP
17th Dec 2009
+1 Vote
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Great Marketing tool!?
Looks to me like this is going to be used to target individuals for specialized advertising.
It would be interesting to know who is receiving this data.
Maybe the Government will farm out the Census to Facebook...
Posted by FiOS-Dave
17th Dec 2009
+1 Vote
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RE: What your surname says about your race
A scientific definition of "race" will say something about the number of genes we have in common with others, and the genes for skin color do not correlate closely with other genes. Thus, I can be more closely related genetically to a pigmy tribesman than to a light skinned Swede, even though I am "white." Most scientists think there is no such thing as "race."

Humans will always confuse the label (or symbol) used for convenience with the real thing we are naming (or symbolizing). And the label often carries with it much "baggage."
Posted by tclaws
17th Dec 2009
+1 Vote
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RE: What your surname says about your race
My race has always been 100 yard breaststroke, should I change my name to become faster?
Posted by Normal_z
17th Dec 2009
+1 Vote
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RE: What your surname says about your race
Will this be used for targeted advertising, snooping, or eventual totalitarian/neoNazi activity?
Posted by littlepitcher
19th Dec 2009
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