Smart Takes

What we're reading: personalized medicine

What we're reading: personalized medicine

Posting in Energy

Personalized medicine; largest cruise ship in history; five green mistakes for business; top cleantech companies; runaway Toyota Prius.

1.) Personalized medicine could allow big pharma to reap the rewards of the long tail.

2.) The largest passenger ship ever made, Royal Caribbean's Oasis of the Seas, is coming to a port near you.

3.) Five mistakes businesses make trying to go green, according to Inhabitat founder Jill Fehrenbacher.

4.) The Wall Street Journal's top cleantech companies are all solar: Solyndra, Suniva, eSolar.

5.) The notorious case of a runaway Toyota Prius could be a fluke.

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Andrew Nusca

Editor Emeritus

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He is based in New York but resides in Philadelphia. Follow him on Twitter. Disclosure