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Using biomimicry, new helmet design reduces head injury

By | February 22, 2010, 12:36 PM PST

A new helmet design promises to protect cyclists by simulating the way the human skull protects itself from rapid rotational injury.

Manufactured by Lazer Designs and designed by U.K.-based Industrial Design Consultancy, the new helmet is an attempt to combat the statistic that 80 percent of fatal motorcycle accidents are caused by head trauma — the majority from rapid rotational acceleration and the resulting shearing of blood vessels and nerve fibers inside.

The Superskin helmet imitates the skin of the skull thanks to the use of an external membrane resting on a thin layer of lubricant.

The theory: When the helmet strikes the ground, the membrane slides, absorbing the rotational forces that would otherwise shear the rider’s head.

According to the company’s tests, the helmet’s design reduces rotational impact by 50 percent and the subsequent possibility of brain damage by 67.5 percent.

Now that’s an intelligent idea.

Two motorcycle models will arrive in stores this summer for approximately $230 (”Rider” open-face) and $310 (”Solano” full-face).

Here’s a promotional video:

[via TreeHugger and Dexigner]

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Andrew Nusca

About Andrew Nusca

Andrew Nusca is editor of SmartPlanet.

Andrew Nusca

Andrew Nusca

Editor

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He based in New York but resides in Philadelphia.

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Andrew Nusca

Andrew Nusca
Andrew Nusca does not hold any investments in the companies he covers.
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RE: Using biomimicry, new helmet design reduces head injury
Amazing! Count me in - I always wear a helmet and it's great to know the technology has gotten even better!
Posted by msbhav
23rd Feb 2010
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I hope. . .
I hope the marketing on this is good, because it looks to be too important to leave its success to chance. Very impressive and live-saving invention.

I have 2 friends that drive motorcycles, and would love it if this became the new norm.

http://connectmybusinessonline.com
Posted by winspire
23rd Feb 2010
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