“The Morning Briefing” is SmartPlanet’s daily roundup of must-reads from the web. This morning we’re reading about social media monitoring.
1.) How to get yourself noticed on Twitter… by Homeland Security. According to a document released by the Department of Homeland Security, words and phrases ranging from “nuclear” to “ice” are used as search terms by DHS to detect potentially dangerous incidents, such as acts of terrorism.
2.) Gartner sees huge rise in corporate social media monitoring. Sixty percent of companies will monitor employee social media use by 2015 to search for security breaches, according to a new report from Gartner.
3.) Tools to manage hundreds of social media accounts. Sprinklr and Spredfast tools aim to serve big corporations that need multi-brand social media management.
4.) LinkedIn and Twitter outpace Facebook and Google+ for social monitoring. LinkedIn and Twitter are viewed as more effective than Facebook or Google+ for gathering intelligence on competitors and consumer trends by market intelligence decision-makers, new research claims.
5.) State regulator’s deficiency letter offers clues for social-media policies. A state regulator’s letter to an investment advisory firm outlining shortcomings in the firm’s use of social media also gives an early clue to how regulators will scrutinize the financial industry’s growing use of services like Facebook and LinkedIn.
Image credit: CNET