“The Morning Briefing” is SmartPlanet’s daily roundup of must-reads from the web. This morning we’re reading about smarter commerce in a digital world.
1.) Inside The Heads Of CEOs: The death of the average consumer in the era of ‘Big Data’. Across all aspects of their organizations, from finance to marketing to operations, CEOs are focused on gaining relevant insights into their customers.
2.) U.S. consumers demand faster and more attentive customer service via social media. U.S. consumers have high expectations for both increased speed and attentiveness for customer service over social media channels.
3.) Making social media work for you and your business. Twitter, Facebook, LinkedIn and more. They can all help small businesses connect with your customers and find expert advice. How?
4.) IBM completes buyout of Tealeaf Technology. IBM Corp. has closed on its buyout of software maker Tealeaf Technology Inc., which it bought to boost its offerings of software that helps companies analyze customers’ shopping experiences.
5.) Emerging eCommerce trends. See what’s happening with Amazon.com, eBay, Demandware, Google and Facebook.
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