“The Morning Briefing” is SmartPlanet’s morning roundup of must-reads from the web. This morning we’re reading about business and the use of social networking.
1.) Who owns ex-employee Twitter followers case surges forward. A U.S. magistrate has decided to allow the case of PhoneDog LLC to go ahead. The company claim that former employee Noah Kravitz owes it $340,000, or $2.50 per follower that he kept after he stopped working for PhoneDog and changed the name on his Twitter account.
2.) Inc. 500 social media use: Facebook up, Blogging down. According to a study conducted by the University of Massachusetts at Dartmouth, Facebook and LinkedIn are currently the most popular tools for private companies to utilize. 73 percent use Facebook, whereas only 37 percent maintain a company blog.
3.) 7 business social media mistakes and how to correct them. From failing to show respect to others online and hiding behind a corporate wall, to using incorrect language on Tweets and not incorporating a social media campaign in to your brand properly, there are a number of mistakes businesses can make online. Here are seven mistakes, and how you can fix them.
4.) Superbowl ads take advantage of social media. Super bowl adverts have been ‘leaked’ online early this year, and it is unlikely to be an accident. By drawing in people with funny or creepy adverts that have the possibility of going viral, advertisers get more out of their investment as using social media draws more public interest to the game. It is no less than a goldmine if advertisers can ensure consumers talk about their adverts after the game, in which 100 million people are expected to tune in on NBC.
5.) I have a website & Facebook page; I’m a ’social business’, right? Maybe not. Is it simply enough to have a social media presence, or is more required? Businesses are increasingly becoming savvy towards how social networking has the potential to increase profit margins and improve its customer base — but it needs to be done in certain ways.
Bonus: They’re not Facebook, but social media stocks run up anyway
Bonus: Facebook IPO will mean big business for thousands of smaller companies
Image credit: Johannes Fuchs
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