By Andrew Nusca
Posting in Design
Intel's holographic, augmented reality digital touchscreen display could change the way you shop...forever.
(And I was raving. Just ask SmartPlanet editor-in-chief Larry Dignan.)
Demonstrated on stage during Intel CEO Paul Otellini's keynote speech, the 7-ft. transparent display had me salivating. With it, you can literally "select" an item you can see through the glass -- say, a stack of Levi's jeans -- and order up the right size and wash.
The interactive display itself is pretty smart, too: it can sense when you're standing in front of it (it lights up) and detect your height and gender.
Inside, it runs on a Windows Embedded Standard platform and the company's Core i7 processor.
Just imagine installing such a thing in public spaces such as on streets or train platforms, bus stations and public squares.
In an exclusive video, SmartPlanet correspondent Sumi Das talks with lead designer -- or "platform system architect for digital signage" in Intel-speak -- Ed Stock, who walks her through the intelligent proof-of-concept system.
May 18, 2010
Little confused by this, we have had this tech at tkm9 for the past 6 months...really ibm ? so old. I find these articles so funny we have moved onto ar with gesture far beyond this. The reason it is not in the stores is that retail in australia is at least 12 months off the pace of europe and asia...
kinda like the redbox, if its what customers want, will have a long line of people who don't entirely know how to use it, perusing through the selection while people wait frustrated behind them.
From a marketing background I feel the technology has potential but it could prove difficult to implement in larger department stores where there is a high amount of shoppers. DadsPad, you miss the point Intel's proof of concept augmented reality digital display would automate the shopping experience surely it is a step forward not a step back. In Australia in Woolworths stores we have an automated system that allows grocery shoppers to scan the bar code on the products they are purchasing. As long as people are patient with people who aren't use to using this automated system then it's a great idea but in the real world no one is patient any more. Intel's system uses biometrics to determine the right size so anything that can take out the human element has to be a good thing. It cost less to maintain a machine then it does to pay someone wages so based on economy of scale it's better economics in turn lowering the cost of products.
The video showed limited thinking on this. Most people, now and in the future, go to a store and want to see the clothes before buying. If this was not the case, then internet clothes buying would have taken off better than it has. Also retailers would not put this reality digital display in the front of the store. The retail store wants to sell you more than what you came in to buy. Ever notice that a retail store makes you go through aisles you before you get to the most popular items? Impulse buying account for too much business to let this product interfere. Many retailers offer an internet buying service then pick up in a local store. Did you notice the pick up area is in the back of the store, not in front? Only if you can figure a way for the retail stores to increase sales will this go over very big. This would be handy in location in a mall that would give better information on what store you wanted to visit. Good luck on having it at the check out when you get there. :D
INVENTORS - DO NOT TRUST INTEL I invented a CPU cooler - 3 times better than best - better than water. Intel have major CPU cooling problems - "Intel's microprocessors were generating so much heat that they were melting" (iht.com) - try to talk to them - they send my communications to my competitor & will not talk to me. Winners of major 'Corporate Social Responsibility' awardS!!! Huh!!!! When did RICO get repealed?" INVENTORS - DO NOT TRUST INTEL!!! BTW, I have the evidence - my competitor gave it to me. BBTW, I am prepared to apologise to Intel if; ? They can show that the actions were those of a single individual in the company, acting outside corporate policy, and: ? They gain redress on my behalf. Although playing a major role in it's facilitation, the power of the internet appears to have come as much a surprise to Intel as it has to the catholic church. Inventors - help your fellow inventors - share your experiences with companies - good and bad.