I appreciate your mention of Leadership Directories, although I think you might want to compare/contrast the 3121 site with one of Leadership Directories? electronic products. We do indeed produce the Yellow Books, which are still popular with many of our customers. But we also have a number of electronic resources in our stable, including the Congressional Leadership Directory Online, which has been around for years. It probably falls into the category of ?electronic reference services,? but it is updated daily (as opposed to the quarterly updates in our print products that you are referring to), it is user-friendly, and it is available for a single price that buys access for everyone in an organization (and includes access via your favorite smart phone).
Our online Congressional product is not designed to be a social networking site or service?but then our product and 3121 are meant to serve different purposes. I think our database and the 3121 site are likely to peacefully co-exist - those seeking an authoritative electronic resource on personnel employed on the Hill will continue to subscribe to the Congressional Leadership Directory Online, while 3121 will be used by Congressional staffers to record the paths of their careers, connect, etc, much as we all use Linkedin and Facebook. Intersection - yes, collision ? nope.
Feel free to check it out for yourself: http://www.leadershipdirectories.com/contact/request_free_trial.aspx
-Matt Brown, Leadership Directories
Social media and a digital directory will collide on Capitol Hill tomorrow with 3121, a new venture by the National Journal Group to bring the 21st century to Washington congressional staffers.
Created in response to staffers’ demands of a digital directory of people on the Hill — the current system is a series of printed books called “Leadership Directories” that can barely keep up with staff turnover — the site is a bipartisan, bicameral walled garden that combines elements of Facebook, LinkedIn and a simple online company directory.
SOCIAL MEDIA FOR THE HILL
By wrangling the power of a digital database and cloud computing, 3121 can list, sort and search members based on name, title, affiliation, office, political party, political issues and several other attributes.
Succinctly, “who handles what,” including official legislative responsibilities.
It also allows for lighter fare, including educational background, religion, birthplace, military service, interests and more.
The site combines administrative, political and personal elements, offering Facebook-like profiles, LinkedIn-like professional groups, traditional message boards that can be tagged and drop.io-like collaboration tools to allow the sharing of documents and other files between members.
The home page “dashboard” allows for widget modules of intra-site news and outside RSS feeds and profile pages allow for pictures and a “similar people” listing.
The “groups” section is the place to find existing offices and committees (as well as ad hoc groups) with four levels of privacy (open, members-only, private, secret), and the “discussions” section offers a traditional discussion board with tagged conversations.
(National Journal Group says it will allow the site to police itself, and will only step in for security or site development purposes. Obviously, misbehaving on an internal professional social network is a quick way to be dismissed from your job.)
There’s a persistent “your stuff” menu for quick links to your own documents, discussions, etc., and a “history” section offers a unique shortcut to previously accessed pages, section by type (”discussions,” “groups,” etc.)
Members can “add a colleague” with one click.
OUTSOURCING PRODUCTIVITY
3121 is the product of a yearlong effort by the parent group of popular beltway journalism publication the National Journal, itself owned by the Atlantic Media Group.
(I’m told this is a church-and-state scenario, and National Journal editorial staffers have nothing to do with the project.)
To encourage participation — young, tech-savvy staffers and communications directors are already ecstatic — the site has already been prepopulated with roughly 9,500 names and their titles, offices and contact information, based on information that’s publicly available on official congressional websites.
The site is powered by social media firm Jive Software, which previously worked with the Washington intelligence community, Intel, Nike, VMWare, NetApp and SAP.
For now, 3121 is restricted to Washington-based Congressional staffers, and can only be viewed by its members. (That doesn’t include district staff in their respective states.)
Security is a high priority, and I’m told there’s a strong Terms of Service to handle potentially-uploaded sensitive documents. “If Jive [Software] can work with the FBI and CIA, they can work with Congress,” one spokeswoman told me.
Further, staffers who leave the Hill for private sector jobs lose e-mail activation, invalidating their 3121 membership.
RAMPING UP INTEREST
To get the word out, the NJG has been running a Google AdWords campaign since August and targeted Facebook and Linkedin campaigns since July. It expects 150 to 200 people to join over the summer.
The site is ad-supported.
Oh, and why “3121,” you ask? (No, not the Prince album.) Those digits refer to the last four numbers of the switchboard of Capitol Hill, or where you end up if you decide to call your elected representative.
With hope, perhaps we’ll eventually see a “1414″ sister site for the executive branch and another for the judicial.
3121 goes live tomorrow.
