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Smart idea? Completely redesign the airline cabin

By | September 23, 2009, 6:46 AM PDT

Would you want to site on a flight facing other passengers?

A UK company Design Q thinks you just might—if the price is right.

The Daily Mail
reports that Design Q is pitching a new aircraft design that will put customers facing each other. The idea: Pack more passengers on a plane and improve the revenue picture for airlines. These cabin set-ups would be designed for short flights.

The big question: Will it work?

It’s possible. I’d rather face people than get stuck in the middle row between two burly folks. And if I get a fare cut why not?

The other thing: This design is good enough for the military so it’s likely that the business types will survive too (with a lot of whining I’m sure). Here’s how the military sits (via Baslerturbo.com):

However, no airline will go out on a limb with a redesigned cabin without a few partners. Can you imagine a dramatic cabin overhaul that flops? An airline would be bankrupt in no time as passengers shunned it.

Nevertheless, the airline cabin is desperate for a redesign. Any bright ideas?

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Larry Dignan

About Larry Dignan

Larry Dignan is the editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

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Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
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+1 Vote
+ -
RE: Smart idea? Completely redesign the airline cabin
Knowing how close seat spacing can be, I would not recommend it. I
once travelled on a British airline, Dan Air (Dan Dare to the passengers)
which had seats facing one another adjacent to the emergency exits. My
knees had to fit between the knees of the person opposite. Not
recommended!
Posted by rogerhough@...
25th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
I do think a redesign is necessary, but one would probably want to somehow take account of differing needs of various travellers: business travellers generally want/need to work - something that is almost impossible in economy/coach class nowadays (as soon as the person in front puts their chair back, you can no longer open a laptop), whereas leisure travellers would generally read and watch movies. On overnight flights, being able to lie down in some way (rent a bunk bed?) would be wonderful.

I have no issue with flying facing either forward or backwards (in "good old days" of business class travel on BA showed this to be workable), but I agreed with "rogerhough" that one would not want to have to interleave legs.

If designers could come up with reconfigurable seating and you could decide, prior to boarding, which you wanted (work, leisure, sleep) that would be ideal... Of course, whether it could be done is the issue.
Posted by guyarw
25th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
This is a Very Bad Idea, as others have stated, the leg room completely goes out and the assumption of the Military is bad for the Public, the Military is Group, Passangers on the Plane, which the Airline is focused on are the Business Traveler, are normally not traveling in "group" . Also note the Layout the Military plane has significant less seating capacity than what a Commerical Airliner has.
Posted by dgian
29th Sep 2009
+1 Vote
+ -
This is stupid...
And typical of 'design firms.' They ignore simple principles of that unimportant factor of flying metal bricks commonly known as 'engineering.'

They make wide body planes for a reason. Narrow fuselages are horribly fuel inefficient. That is the primary factor that will kill this idea.
Posted by Ternarybit
29th Sep 2009
+1 Vote
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Military seating photo
Having flown many times in the military I have never seen the luxury seating you showed. This is what it realy looks like.

http://www.tibpriors.org/images/89/snoozin.jpg
Posted by chrisilv
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
Funny, when I booked a flight to Germany on United, Business class seats had some facing each other. And the last time I flew on Southwest I believe the seats at the emergency door row faced each other.
Posted by TrueDinosaur
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
Seems to me that you could arrange seats "back-to-back" down the middle, so that all seats face the windows, and there would be two aisles (one on each side) between the windows and the feet. Overhead bins would run down the center of the plane, directly above everyone's head.

Spacing would be an issue, I suppose, as the ceiling "curves down" where the aisles would be. But on larger frames, this might be a possibility. Suddenly everyone has an aisle seat, everyone has a window seat, and everyone has easy access to the emergency exits.
Posted by drokkon
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
Either

1) Remove all the seats, wrap everyone in 6" think plastic foam wrap
and squeeze them in until no one can fall over.

Or (and I know this is just being silly)

2) Replace all the reclining seats with fixed upright seating for flights
of 3 hours or less - they take up less room so you can get more rows
in without sacrificing leg room.
Posted by geekbrit@...
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
Dumb idea.

On takeoff, everyone will be pushed to their unsupported right or left side, rather than back into their seat. Similar problem on landings. I can just imagine all the spine injuries that would happen.

And I definitely don't want to be looking at the people across from me (or them looking at me) on long flights. It's nice to have at least a modicum of privacy.

It's bad enough on the subway! (There's an idea! Have people stand in the middle holding on to overhead bars or straps!)
Posted by algisk
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
My first reaction was "Where are the ceiling straps which the standing passengers can hold on to?" Seriously, that is what our railway operator is planning to implement. Some of our train trips are longer than an interstate flight!
How about smaller (and cheaper) seats closer together for smaller people and larger spaced-out seats for larger people? (some airlines now have "premium economy" - just apply the concept to space)
Posted by yeoman
29th Sep 2009
+1 Vote
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RE: Smart idea? Completely redesign the airline cabin
We travel that way on nearly every other type of transport, why not airplanes? As long as the seats are safe, comfortable and we're not "knee-to-knee" (i.e. there's more leg-room than the usual planes!) it should be OK - I'd do it.
It doesn't solve the problem of being "crushed between two big guys" that one other reader cited.
But maybe here's a solution all would be open to: angled seating - facing the aisle (or windows, which is a great idea drokkon!) and angled 45 degrees forward. Safer than sideways, and nearly as space-saving...
Posted by Weltenwanderer
30th Sep 2009
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