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Residential solar power in the U.S.: Why is it more expensive than Europe?

By | March 17, 2010, 2:57 AM PDT

Solar power in residential areas is growing somewhat, but has hardly become the norm in the U.S. Why has residential solar power in Europe gained momentum relative to the U.S.?

A panel of experts at the Jefferies Clean Technology Conference in New York didn’t have ready answers, but there were a few good hunches.

The most notable explanation came from Steve Chadima, vice president of external affairs at SunTech Power, which designs and manufactures photovoltaic modules and other solar products. Chadima said that Europe has progressed on better installation techniques and more standard parts.

In the U.S., there are multiple moving parts when it comes to installing residential solar power systems. Among the largest are fire codes, building regulations and other rules to follow. Simply put, the U.S. is just larger than Europe and buildings typically carry unique engineering. Toss in city, state and federal regulations and there are multiple hurdles for installing solar systems in the U.S. in your home.

Meanwhile, solar installations in Europe, notably Germany, are more standardized and that cuts costs. “There are a lot of lessons to be learned about how to install systems and that knowledge can be transferred here,” said Chadima.

Other odds and ends from the solar panel:

  • Solar costs need to come down: The panel, which featured mostly solar equipment suppliers, agreed that the costs of complete systems need to come down. Dr. Silvia Roth, director of marketing and investor relations at Roth Rau, said that costs need to come down by about 30 percent to 50 percent over the next five years. “The vision of the future will require (solar) cell manufacturing to be more professional,” said Roth. She likened solar cell manufacturing to semiconductor makers in the 1980s.
  • Europe’s role in solar technology. The Jefferies conference had an international flair with many solar players from Europe in attendance. Meyer Burger CEO Peter Pauli was asked whether Europe could maintain its leadership position given that manufacturing would be cheaper elsewhere. Pauli said “it would be a disaster if European players disappeared.” European companies have to keep investing in research and development to stay ahead of the likely volume players emerging from Asia.
  • Grid parity a moving target: Much of the discussion on the panel revolved around grid parity—building solar grid systems that are as cheap as their natural gas rivals. Francois Henley, CEO of Silicon Genesis Corp., said that grid parity is a moving target, but a key concept if the solar industry wants to build out more infrastructure. Henley said cost parity between solar and natural gas plants will depend based on location. For instance, in the southwest and other desert areas solar plants are cost competitive. In other areas, solar has a ways to go to become more efficient to compete.

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Larry Dignan

About Larry Dignan

Larry Dignan is the editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

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Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
How do government subsidies or tax credits compare? Anyone know?
Posted by DaveDonaldson
17th Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
Residential solar hot water if far cheaper to install, and has a much faster payback. Instead of just being a conduit for information, how about adding some "Smarts"?
Posted by paultraite@...
17th Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
When I had solar installed in my house, the local building code required two external breaker boxes, one for the AC side and one for the DC side. Plus the breaker already built into the (German-made) inverter, and the one in the home's breaker box. In Germany, the one built into the inverter would have been the only one.
Posted by herb@...
17th Mar 2010
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Regulation hardly an issue
If there is an (over)regulated part of the world - that is Europe, so it can not
be a serious factor. Standardisation, as mentioned, is more likely the key
factor; do not forget state subsidies in order in most EU countries and the
overall higher average power costs for the consumer that makes alternative
energy instalation economicaly more interesting for individual home
owners.
Posted by darije.djokic@...
18th Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
I don't think standardisation is that much of a compelling arguement, as every country in the EU interprets EU directives differently. The article seems to imply there's a "one size fits all" regulatory policy across the EU and this isn't the case. The EU passes a directive, it is then up to the member states to implement that directive in whatever way they see fit. Some countries may even be more stringent in what they impose internally than what was required by the directive. Other countries may then leave it up to individual states within the countries to organise and simply pass the directive down from national government.

The main reason is simply that the EU sees renewable energy as part of it's long term energy security policy, so subsidises it more heavily than the US does.
Posted by Tom-Tech
18th Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
When I worked at Solarex (later BP Solarex) in the late '90's Solarex was the only solar panel manufacturer who produced panels at a profit. All other companies relied on subsidies to stay in business. Even so our biggest export market Japan existed because of their subsidies for new home builders. The long time to payback is the biggest drag on fast adoption. Once you achieve payback it's preety much a free ride. There is very little upkeep, and almost no degredation of output over time.
Posted by garyfizer@...
18th Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
A few years ago I checked into a solar electric system. With all the rebates, etc it was still a 17 year ROI. With an average monthly electric bill of $100 solar gets me nothing.
Posted by TrueDinosaur
23rd Mar 2010
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RE: Residential solar power in the U.S.: Why is it more expensive than Europe?
Another reason is "its just plain ugly".

Home owners are emotional. They see panels from the street, they just don't like it. You see the large breaker boxes on the side of the house. it becomes a nightmare.

Of course, its a different story in new construction where it could be designed into the buildings.

Just my .02 cents.

MF
www.mingamo.com
Posted by mfahey31@...
30th Mar 2010
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