Smart Takes

Qualcomm launches augmented reality lab

Qualcomm launches augmented reality lab

Posting in Design

Qualcomm has opened an augmented reality lab in Austria. The aim: Create augmented reality for mobile devices.

Qualcomm said Tuesday that it has opened an augmented reality lab in Austria. The aim: Create augmented reality for mobile devices.

The research and development effort comes as Qualcomm, a wireless technology provider, integrates the intellectual property from Imagination Computer Services. Qualcomm recently acquired the company.

Imagination was founded in 1998 by leading researchers from the Vienna University of Technology.

Augmented reality is designed to allow people to visualize data integrated with the physical world. Dr. Paul Jacobs, CEO of Qualcomm, said this augmented reality approach can turn your mobile device into "the remote control of your life."

Share this

Larry Dignan

Editor-in-Chief

Editor-in-Chief Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania. Follow him on Twitter. Disclosure