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Nissan shows off Leaf; Can electric cars leapfrog hybrids?

By | August 3, 2009, 8:39 AM PDT

Nissan Motors is getting a nice pop out of the debut of its Leaf, a battery-powered hatchback. The question for the Leaf—the same one that hangs for all electric car—is this: Can this pup can go mainstream and leapfrog hybrids?

The first public viewing of the Leaf certainly generated some buzz (Twitter). The car (right) is set to go on sale in Japan, Europe and the U.S. in 2012. The Leaf will run you about the same as a regular small car.

Sounds good right? The problem is there’s a lot of education that needs to happen judging from consumer comments. The car has a range of 100 million on a single battery charge. What happens if you push that range and aren’t near an outlet?

Gallery: Nissan Leaf, Nissan’s Leaf site

Other questions on the Nissan site revolves around leg room (it’s ample) and top speed (more than 85 mph).

The challenge here for Nissan will revolve around educating consumers. The Toyota Prius worked for many reasons, but a biggy was that it wasn’t completely unknown. There was still a gas engine for power.

Overall, the Leaf is a smart piece of engineering. Nissan has about two years to get consumers to agree.

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Larry Dignan

About Larry Dignan

Larry Dignan is editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

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Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
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RE: Nissan shows off Leaf; Can electric cars leapfrog hybrids?
What do you do when you run out of power? Same thing you do when you run out of gas. Call AAA or get towed or whatever. Surely AAA will have some sort of answer for this, such as supply a portable outlet via inverter for a 10 minute charge, allowing you to limp to the nearest outlet.

I don't see what the big deal is for "educating consumers" that is stated in this blog. I'd like to see more specific issues related to the consumer comments that the authors refer to.
Posted by Mandachuvinha
11th Aug 2009
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RE: Nissan shows off Leaf; Can electric cars leapfrog hybrids?
At mandachuvinha, sounds easy enough, but normally if I'm on the
motorway and can see I'll be running out of petrol, I'll pop in to the next
petrol station and fill up. With paying etc, it will probably take 5 - 10
minutes. How long will it take to fully charge the battery? Secondly
where are you going to be charging the battery? At home with a long
extension lead running from your front door (very impractical in many
parts of England).

I like the idea of an electric car, but where's the flying cars we were
promised were coming in the future when were kids LOL.
Posted by mahomed@...
12th Aug 2009
0 Votes
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Simple...
Just tow a generator around behind it.
Posted by A Non E-Moose
14th Aug 2009
0 Votes
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RE:tow a generator around behind it.
A Non E-Moose:
You are on the right track but an emergency generator could be
carried in the Also, monitoring device that displayed the e-charge and estimated miles available mounted on the steering wheel with an alert sound signal when below safety level.
Of tou are interested, contact me to explore further.
Posted by eralexander@...
3rd Nov 2009
0 Votes
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RE: Nissan shows off Leaf; Can electric cars leapfrog hybrids?
A Non E-Moose:
Sorry: Left out word trunk,
You are on the right track but an emergency generator could be
carried in the trunk Also, monitoring device that displayed the e-charge and estimated miles available mounted on the steering wheel with an alert sound signal when below safety level.
Of tou are interested, contact me to explore further.
Posted by eralexander@...
3rd Nov 2009
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