Turning the concept of a public pavilion upside down, the structure — designed by SC M&C Strategy Development — will cover 21,527 sq. ft. and contain five levels from which music and cultural performance areas, restaurant, terrace, and office facilities will be carved.
The name of the pavilion takes a universal term and turns it into a fruit — an apple — to signal health, knowledge, freshness, temptation and eternity. The surrounding Greenopolis landscape sets out to recreate principal elements of nature (grassy lawns, hills, rivers).
The structure itself is divided in two parts: a main body and a secondary detached “slice.” Access follows a natural line which is supposed to allow visitors to see all the modules without skipping any zone.
Romania’s not the only one pulling out all the stops at the World Expo. Finland’s “Giant’s Kettle,” Canada’s “Living City,” The Netherlands’ “Happy Street” and the U.K.’s “Pavilion of Ideas” all promise to awe. (The U.S. pavilion should be good, too.)
The 2010 World Expo will be held in Shanghai, China from May 1 to Oct. 31, 2010. The theme of the exposition will be “Better City – Better Life,” and signifies Shanghai’s growing status in the 21st century as a major economic and cultural center.