Outdoor furniture company Marin Outdoor Living had a difficult year last year.
This year, the retailer changed strategies. Now, it’s focusing on a popular line of sustainable outdoor furniture, called “Mama Green,” and a type of consumer it calls “staycation shoppers”.
In a new video, owner Michael Galica explains why going green is paying off.
Start your week smarter with our weekly e-mail newsletter. It's your cheat sheet for good ideas. Get it.
Editor
Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He based in New York but resides in Philadelphia.
