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Lost in a building? Design can affect your cognitive map

By | November 24, 2010, 8:00 AM PST

Get lost in a building lately? It may not be your memory alone to blame.

When you enter a new building, you build a cognitive map — a mental representation of where everything is, spatially. People vary in their skills for wayfinding — inherent skill, experience and strategy all play a part — but the way the building itself is designed also influences your ability to get where you want to go.

According to new research by a team of psychological scientists, architects who consider these aspects can better understand where and why people get lost in their buildings.

Faceless federal facilities, take note:

If you paid attention to the sequence of turns along the path, then you may have difficulty because you need to remember to reverse the sequence, and this becomes increasingly difficult as the number of turns increases. But instead, if you paid more attention to the objects that you passed, then you may navigate back to the front door by going from one familiar object to another without considering the sequence of turns. This strategy will work, as long as you can always see a familiar object. If you get lost and enter an unexplored part of the building, you will have difficulty finding your way back.

That’s according to Laura Carlson of the University of Notre Dame, primary author of the article.

Carlson and colleagues Christoph Hölscher of the University of Freiburg, Thomas Shipley of Temple University, and Ruth Conroy Dalton of University College, London looked at how different types of people interacted with public buildings, such as the Seattle Central Library designed by Rem Koolhaas or a local hospital.

What they found:

  • People navigate differently. Some use contextual clues — “Make a right at the stairwell” — and some use cardinal directions to find their way.
  • Cognitive maps are prone to bias, and can distort reality. Culture and gender are factors.
  • The design of a building exacerbates these effects, thanks to identical-looking corridors, short lines of sight and asymmetrical floor layouts.

The more difficult the building, the more a person must rely on their (imperfect, incomplete) cognitive map.

Take the award-winning Seattle Central Library: the first five levels of the library defy expectations and are all different — so different, in fact, that the outside walls don’t always line up. Sight lines could help ease the shock, but the library’s long escalators skip floors, making it difficult to see where they begin and end.

Interestingly, the researchers says that architects have such strong spatial skills — they make three-dimensional space from two-dimensional blueprints, of course — that they may fail at imagining their design from the perspective of someone with poor spatial skills.

The same could be said for any urban space, from a public transit terminal to a park or plaza.

Coming to a green building near you: a cognitive science consultant?

Their research was published in the journal Current Directions in Psychological Science.

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Andrew Nusca

About Andrew Nusca

Andrew Nusca is editor of SmartPlanet.

Andrew Nusca

Andrew Nusca

Editor

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He based in New York but resides in Philadelphia.

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Andrew Nusca

Andrew Nusca
Andrew Nusca does not hold any investments in the companies he covers.
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RE: Lost in a building? Design can affect your cognitive map
Dudes! Works the same in the design of products -- just had a discussion with some of our software crew for a product to be used by medical professionals. Their flavor of a particular task was very geeky and had to be changed. Fortunately in our business we have international standards that urge (force) us to state who our user audiences are operatining in what environment before we create or change a design.

But the word picture of running into a wall because of doing a plan that looks great in 2D or 3D, but is viewed by the technical designers only does ring true.
Posted by TomMariner
24th Nov 2010
+1 Vote
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RE: Lost in a building? Design can affect your cognitive map
I drive around the outside of a building to find the fire escapes and no chains blocking them.

Then I enter the bulding and check the exit signs and see if they line up.

I am very afraid of fires; having worked in burn units for several years. Very afraid of fires.

I once worked in a hospital designed by a team of nuts. Everytime we had a fire drill we had panicked patients running in circles until we could get hold of them and redirect them. Everything looked the same; halls that radiated off a central core but some of the halls did not have exits but did have exit signs (to the elevators which are not usable in fire situations).

It is apparently much cheaper to hire newly certified architects or teams of architects but they did get their wrists slapped by the fire department as hospitals are supposed to use hospital certified architects. The problem was solved by buying the fire department 30 defibrillators for the public's use. So I guess you can replace the people who burned up with the ones saved by on the job defibrillation (does that count as a sick day?).

Such an unethical business. . .
Posted by IMWeira
25th Nov 2010
+1 Vote
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RE: Lost in a building? Design can affect your cognitive map
See also Kevin Lynch, Townscape, Space Syntax, etc.For some
reason, wayfinding is much better worked out in city plans than in
architecture.
Posted by BFDonnelly
25th Nov 2010
+1 Vote
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RE: Lost in a building? Design can affect your cognitive map
Many years ago a colleague and I went to San Francisco for a computer conference which was held in a round office building.

Halfway through the morning there was a break and I availed myself of the men's room.

After lunch, coming up the escalator I again went to make a men's room visit, although now, without knowing it I was on the other side of the round building and for some reason on this side of the building they decided to switch the men's to the left side instead of the right side that it was on on the opposite side of the building.

My colleague had also returned from lunch with me and of course she just stood there laughing as I automatically went into the lady's room.

Suggestion to architects -- if you are going to build a round building at least make it symmetrical all the way around happy
Posted by rsendek
26th Nov 2010
+1 Vote
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Are you sure the intent wasn't to force confusion?
Forcing confusion enforces dependency.

It also makes a great way to easily identify people who shouldn't be in an area; they have that "stunned ox" look.

The downside is that it breeds hostility when people who wandered off the beaten track are forced to kiss the dirt for 15 to 30 minutes while security types stand over them with weapons debating on whether they are legitimately lost, or a spy.
Posted by Dr_Zinj
29th Nov 2010
+1 Vote
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RE: Lost in a building? Design can affect your cognitive map
I've found that single-story hospitals, which have grown over time by adding more sections, blocks, and wings, are the most confusing to navigate in. The Seattle library sounds like it takes confusing the visitor to a new level!
Posted by fred.wagner@...
29th Nov 2010
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