As the City of Los Angeles conducts ongoing (and at times acrimonious) discussions over whether to welcome a football team from the National Football League, entertainment giant AEG announced on Tuesday that it would make the planned Farmers Field the "most environmentally sustainable stadium in the world."
The company set aside $1 billion to construct the stadium, a 72,000-seat behemoth planned for downtown Los Angeles. It says it's working with the U.S. Green Building Council and the Natural Resources Defense Council to ensure that when it is complete, it will be the first NFL stadium to receive LEED certification.
The company isn't the only driving factor for efficiency. The California State Senate and Assembly passed a bill requiring AEG to make the new stadium 100 percent carbon neutral -- including the emissions generated from private car trips to and from the stadium.
That's a daunting task for a city known for its love affair with the car. (The purchase of carbon offsets will certainly play a part.)
Nonetheless, a smarter stadium is simply good business for AEG. By optimizing energy consumption and mechanical operations as well as supporting water conservation and robust waste and recycling programs, the company is ensuring that the bill to run the stadium remains low as it rakes in the profits from playing home to America's most popular sport in its second most-populous city.