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How much is your social brand worth?

How much is your social brand worth?

Posting in Technology

Is it important for businesses to maintain a strong social brand - and who comes in at the top?

Branding is no longer simply about a strong logo, marketing in physical space and maintaining a presence in the 'real world'. Instead, maintaining a social brand in the digital arena can help strengthen a brand's performance and resultant awareness across both spaces -- increasingly an important concept in competitive industries.

The infographic below, provided by Sociagility, visualizes the PRINT index and Sociagility Top 50 report ranks -- according to popularity, receptiveness, interactive, network and trust across multiple platforms. Brands were tracked across Facebook, Twitter, YouTube and the Internet in general.

Unsurprisingly, technology and media giants Google, Disney and Apple claimed the top spots in brand reach and popularity. However, in terms of customer support and receptiveness, other companies (such as those who focused on physical goods) generally performed better.

Company valuations were also examined in relation to the rating of a social brand -- consequentially, a positive correlation was discovered between both with a 95 - 99 percent degree of confidence. The most valuable brand leader also enjoys the highest valuation.

The top slot belongs to Google, with Disney coming in a close second for strong performance across all tiers.

For more information, view the infographic below:

Infographic provided by: Sociagility


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Charlie Osborne

Contributing Editor

Charlie Osborne is a freelance journalist and photographer based in London. In addition to SmartPlanet, she also writes for business technology website ZDNet and consumer technology site CNET. She holds a degree in medical anthropology from the University of Kent. Follow her on Twitter. Disclosure