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Golden Gate Bridge tollbooths to go all-electronic in 2012

By | January 31, 2011, 10:00 AM PST

Bay Area residents just took another step toward the cashless society utopia.

In a move to save $19.2 million over 10 years, officials have approved a plan stipulating that the Golden Gate Bridge will begin collecting all tolls electronically in 2012.

Tollbooths have been manned by human collectors since the bridge opened in 1937, but the FasTrack system will soon force cash-toting drivers to stop off at a convenience store or gas station to load funds into an account linked to either an electronic transponder or their license plate.

Michael Cabanatuan reports in the San Francisco Chronicle:

Tim Paulson, executive director of the San Francisco Labor Council, criticized the loss of not only individual jobs, but of a type and level of work that allowed people without college degrees to make decent livings. Toll collectors at the bridge make an average of $27 an hour, according to the district.

“It’s very disturbing to see the elimination of an entire job class for the sake of efficiency,” he said. “We’re really disappointed to see the elimination of an entire class of workers.”

A few points about the situation:

  • The booths will remain as a speed deterrent.
  • Fifteen percent of Bay Area residents are cash-dependent.
  • Drivers who do nothing will have the bill mailed to them.

The friction on the issue stems from the classic scenario where efficiencies enabled by technology are replacing old systems.

The question: are we ready to go cashless? (And what do privacy advocates have to say about this?)

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Andrew Nusca

About Andrew Nusca

Andrew Nusca is editor of SmartPlanet.

Andrew Nusca

Andrew Nusca

Editor

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He based in New York but resides in Philadelphia.

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Andrew Nusca

Andrew Nusca
Andrew Nusca does not hold any investments in the companies he covers.
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RE: Golden Gate Bridge tollbooths to go all-electronic in 2012
Umm, so mto save 1.9 million a year in direct costs, plus retirement etc, they will go to an all electric method with wireless and lots of back end processing of data, reports, mailing for out of town people without a pass, court costs to collect, contracts with other states to collect tolls.
2009-10 data
2009-10 106,784 per day; 38,976,078 total (both directions) 2.2% increase , $ 100,568,913 in tolls.
So if the power went out for ONE day they would lose $640,000 in income (no way to collect with no power!).
They had better hope that they never have more than 3 days without power per year - or else they will actually lose money.
Now with all that "back room" people needing to be hired, audits, collections etc - they will likely end up actually spending $2 million MORE a year than they are now to collect tolls.
Just retrain all the toll takers into IT people - they will need them there.
Posted by TAPhilo
31st Jan 2011
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RE: Golden Gate Bridge tollbooths to go all-electronic in 2012
Paulson inadvertently pointed out the problem with the Bridge Authority as it is today? $27 an hour to collect tolls? Not that they should be making minimum wage, but $27 an hour?
This is going to crash big time in the 1st year. Tolls are collected on southbound traffic only. Commuters will adapt - many have FasTrack already. Tourists will be unprepared - they'll pass the last exit with a gas station or C-store & have no way to pay the toll. And bills by the thousand to rental car companies?
Posted by hoodedswan
1st Feb 2011
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