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Generation Y: Why are you not on the road?

By | March 28, 2012, 3:59 AM PDT

It may have once been the case that purchasing a car was considered a sign of joining the adult world, but now, why are the rates of young drivers on the road decreasing?

The automotive industry has seen a shift in consumer demand — young people are simply not buying cars in the way they used to.

According to the NY Times, in 1998, 64.4 percent of potential drivers (up to 19 years old) had a driver’s license, whereas in 2008, 46.3 percent possessed the legal ability to drive. This percentage has decreased steadily, and the current economic climate is a likely deterrent to the next generation of consumers considering a vehicle on their priority lists.

The Atlantic reports that Toyota USA President Jim Lentz commented on this issue, and how the industry has been forced to adapt:

“We have to face the growing reality that today young people don’t seem to be as interested in cars as previous generations. Many young people care more about buying the latest smart phone or gaming console than getting their driver’s license.”

46 percent of millennial drivers, 18 to 24, said that Internet access was more important than owning a car in research conducted by Gartner. A tenuous link has been placed between Gen-Y preferring technology over owning a vehicle, as the industry also considers it ‘disinterest’ rather than any other factor, but is this truly the case?

It is not about choosing between the latest smartphone and owning a car — if I had the option, I’d happily have both. However, it is about long-term costs, a volatile job market, and the general poor state of economics that is to blame. Whereas a smartphone may cost $400 as a singular purchase, a car may cost you that amount a month, or more, simply to run.

In the U.S., passing your driving test and owning a car used to be a ritual event — one more step into the world of adulthood. Owning a car is often considered a necessity due to city infrastructures that are built on the assumption that individuals have access to private vehicles — and so learning how to drive was tantamount to ‘joining’ society fully.

However, this infrastructure has not adapted to the shift in cultural expectations due to an economy which is far less stable than a decade ago.

In the UK, multiple car ownership was commonplace thirty years ago, however the high expense of using a personal vehicle has resulted in a shift of attitudes — it is now a luxury to own a car, rather than an expectation.

Culture changes. It adapts, shifts and transforms depending on the present situation, economy, population and political landscape. Gen-Y may be notorious for dodging events that were once seen as rites of passage, but it is not necessarily that they want to — it is that they have had to adapt to a different climate, and alter their expectations accordingly.

The recession and subsequent aftershocks caused rapid changes in consumer demand, as well as lowering the amount of disposable income that could be filtered back in to the economy. Those in the middle and working classes that shopped for luxury brands had to tighten their belts; the parents that considered buying their teenage daughter a car for her birthday had to rethink their plans — and perhaps settled for a smartphone instead.

We can’t blame interest in technology for the shift in young consumer demand and interest. It is high living costs and financial feasibility that makes finding cheaper alternatives necessary.

In the U.S., the expense of running multiple cars is not necessarily a burden that many can shoulder anymore. The price of gas ranges from $3.86 to over $4 a gallon across different states, when in the late 1990’s it was less than a dollar in many areas. In the UK, a gallon is approximately $11 – with slightly higher rates in major cities such as London.

One of the main reasons that the British younger generation do not drive so frequently is the costs associated with both learning and running a vehicle. Once you have paid for lessons (an average learner may take up to 25 one-hour lessons at £25 ($40) per hour, the test must be paid for, which is split into theory and practical assignments. The collective cost of the test is approximately £330 ($526).

If you fail, which is often the case due to stringent requirements, the process begins again.

If you pass, then a car can be purchased relatively cheaply, from several hundred to a thousand pounds. However, the next obstacle is gaining insurance — which could be the retarding weight in terms of deciding to purchase a vehicle.

Insurance is extremely expensive in the UK. For an average 18 year-old, insurance for a bog-standard car is around £2000 ($3189), to £2500 ($3986) for models with larger engines.

Due to the spiraling costs, many UK parents exploited a loophole in order to get their teens on the road — by purchasing them a car but buying insurance with the parent as the main designated driver, and the child a ‘named’ driver (a secondary, ‘drives on occasion’ type of insurance).

By doing this, the cost of insurance became more manageable for a while — and parents still sometimes take this route. It is still legally possible to do so. However, insurance companies began to recognize this trend ten years ago, and now if a parent is caught out, the insurance is null and void — and prosecution for not possessing insurance is a real possibility.

If there is an accident, the parent will be liable for insuring under false pretenses, whereas the child is liable for driving the vehicle in question. Since there is no insurance, both parties will be liable for any accidents, injuries, or damage.

Therefore, this avenue has almost closed — and fewer working or middle class families can afford the cost of personal vehicles for their children. Not only this, but many of the Gen-Y and younger are grasping for jobs, and have no means in which to fund a vehicle.

When the loophole was closed, and more young drivers were ‘officially’ on the books, insurance premiums rose again for that age bracket, further exasperating the problem.

In the U.S., it is also the spiraling, additional costs that accumulate through running a vehicle may also be causing the number of young drivers to drop. It isn’t that teens simply enjoy hanging out online and have forgotten their social skills — given the opportunity and freedom associated with being able to drive, most teens would enjoy owning a car.

It is simply about feasibility and being realistic about what can and what cannot be afforded.

When so many young people in the West are struggling to climb the rungs of the career ladder, or even hook on to the first step and secure a job in the first place, necessities such as paying rent have to take precedence over expenses that you could manage to do without.

The infrastructure and support of American travel may not be equipped to cope with a society that does not have access to personal vehicles. However, when economic woes cause ‘the lost generation’ to struggle in low-paid work, eventually the ownership of a vehicle may take on the how the UK perceives it — as a luxury instead of a necessity.

Image credit: Jeff Turner

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Charlie Osborne

About Charlie Osborne

Charlie Osborne is a contributing editor for SmartPlanet.

Charlie Osborne

Charlie Osborne

Contributing Editor

Charlie Osborne is a freelance journalist and graphic designer based in London. In addition to SmartPlanet, she also writes the iGeneration column for business technology website ZDNet. She holds degrees in medical anthropology from the University of Kent.

Follow her on Twitter.

Charlie Osborne

Charlie Osborne

Charlie Osborne does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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+1 Vote
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No incentive to learn.
Many 20+ year olds, like my sister, are chauffeured everywhere by my parents or friends. Why waste her money on a car when she can be driven everywhere?

My parents enable her and her friends are dumb enough to take a few bucks for gas while she avoids a car payment, insurance, registration fees, excise taxes, etc.

That is why she vacations in Europe while her friends settle for a drive to the beach on a sunny day.
Posted by Hates Idiots
28th Mar 2012
-1 Votes
+ -
$400 a month?
If you're 18 and paying $400/month for a car, you're doing it wrong.
I paid $650 total for my 1st car (a brown, '88 Chevy Celebrity... BALLER), and insurance was $100-ish a month, which I could afford by working at my crappy teenage job in the early naughties.
It seems this latest crop of digital natives don't care to learn- parents will drive them around pay their way for everything, so (like Hates already said) why invest the time, money, and energy into self-reliance?
Posted by jmwells21
28th Mar 2012
+3 Votes
+ -
Economics & Alternatives
As mentioned in the article, owning and operating an auto has become incredibly expensive, and fuel costs are but a relatively small part of it.

1) Insurance for people under 22-24 is extremely expensive.

2) Cars, even used ones are much more expensive. Years ago, a serviceable used "beater" could be had for $500 or so, and was easily maintained and repaired with "shade tree" skills. Not so anymore. High demand for reliable used cars combined with the added expense of maintaining far more complex vehicles requiring specialized skills, parts & tools has made decent used cars nearly as expensive as new ones. Also, in many jurisdictions cars must meet emissions standards, which means that they must be repair and maintained to a higher state. Replacing a catalytic converter is frequently more than many 1st cars are usually worth.

3) Jobs. Few entry-level "minimum wage" jobs available anymore. (and fewer all the time as they keep raising it) Can afford a car if you don't have a job or a parent willing to pay for one.

4) Plenty of other things competing for the dollar: Yes, a $400 smartphone might be a "singular" purchase, but the data plans and content consumption are on-going. There are a thousand more things for teenagers & young adults to spend money on today than there was when I was 20.
Posted by JohnMcGrew@...
28th Mar 2012
-1 Votes
+ -
The basement dweller syndrome
It's probably because most of Gen Y is still living in Mom's basement, they communicate by email and text instead of face-to-face, so there's no need to get a car because they never go anywhere but to work. Parents are enabling this because they don't want their snowflakes to have to face the real world and deal with real world issues like working and paying bills.
Posted by BrewmanNH
28th Mar 2012
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