GE says the WattStation both reduces the time needed for charging electric vehicles and allows utility companies to manage their impact on the power grid.
The value proposition: if we really want electric vehicles, we (read: cities, companies, individuals) are going to have to overhaul our infrastructure.
"Design is the way that we're going to be able to make [electric vehicles] tangible," Behar said at the launch event in San Francisco. "They're really going to be the physical way that people actualize their experience -- how they're contributing to saving energy; how they're participating."
"People want it to be easier. They want it to be simpler. A simple, great experience that changes their mind."
"Instead of parking meters, you will have charging stations," he said. "This is easy to get along with, I think. Easy to see it appear on the streets."
Here's a video about it:
The GE WattStation will be available globally in 2011. GE says it will unveil a specialized home version of the charger later this year.
Related coverage on SmartPlanet:
- Video: GE CEO announces new smart-grid initiatives
- Video: The WattStation: GE's new vehicle charging device
- With Nucleus smart meter hub, GE targets home energy management
- GE's Immelt aims to spark, scale clean tech's 'slow fat rabbit' ecosystem
- GE offers $200 million to crowdsource smart grid innovation; takes page from DARPA
- BNET: Why General Electric is Pouring $10B into Its Ecoimagination Brand