Follow this blog:
RSS

Electric cars: Three secrets to success

By | October 14, 2010, 1:50 PM PDT

Kevin Czinger, CEO of battery and electric car designer and manufacturer CODA Automotive, talks about how his company looks at the market. He identifies what it will take for the average consumer to want to buy an all-electric vehicle and why models from Ford, GM, and Toyota failed to gain traction. He speaks at GoingGreen Silicon Valley 2010 in San Francisco.

Start your week smarter with our weekly e-mail newsletter. It's your cheat sheet for good ideas. Get it.

Larry Dignan

About Larry Dignan

Larry Dignan is the editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

Follow him on Twitter.

Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
If you liked this, don't miss...
4
Comments

Join the conversation!

Follow via:
RSS
0 Votes
+ -
RE: Electric cars: Three secrets to success
The three secrets are:

1: cost less to buy than a similar size gasoline car.

2: as fast and powerful as a similar size gasoline car

3: has the capabilities Kevin Czinge states as the three secrets.

Either we do this now or we wait a few years and buy one from Tata Motors in
India.
Posted by firth@...
18th Oct 2010
0 Votes
+ -
RE: Electric cars: Three secrets to success
What will it take for the average consumer to want to buy an all-electric vehicle?

It won't matter. Congress will mandate that "new vehicles... meet a standard set somewhere from 47 mpg to 62 mpg by 2025." (AP Saturday, Oct. 02, 2010)

Just as the government mandates that you buy car insurance, health insurance, etc, they will mandate what kind of car you have to buy.
Posted by bb_apptix
18th Oct 2010
0 Votes
+ -
RE: Electric cars: Three secrets to success
the US already had a great electric car... the EV1 failed, not because of it proformance (which never received a complaint from anyone that actually leased one)... not because of its cost, not because of it speed or power... it failed because of pressure on the GM by the oil companies, and indirectly a complete lack of advertising, which was largely irrelevent since there weren't enough to supply demand in the first place.

90-100 miles was acheived long ago; people say they want 300 miles per charge despite only the average american only needing less than 40 miles (34.4 miles) worth of fuel per day, meaning that 300 miles would last them 8-9 days 2-4 times longer than a tank of gas would last... hence they litterally expect electric vehcile to be 2-4 time BETTER for the same cost, while also not being pollutive... which is unrealistic.... it can be done, but the easiest way to do that is to harshly tax the sales of pollutive vehicles (non electric vehicles), the only three other ways it can be down is if A) we let decades pass until the technology for electricy vehicles fall in price until its on par or cheaper than the technology behind internal combustion. B) dramatic subsidies to electric vehicle (such as a nation wide adoptation of calfornia's green power/green vehicle subsidies) or C) found and nationalize an electric car company; nationalized companies are ALWAYS cheaper to run and as a result the private sector really can't compete with them on price points, because they would be being produced for what it costs to produce them, not what it cost after a few thousands people takes their cut of a few million dollars each, and pay their employs exorbant wages for work that is mostly done by machines... to the point where oftern times people working in food production plants work harder for minimum wage

charging stations, for one if electric cars were done right you'd NEVER need a charging stattion unless your in the middle of a desert with nothing around for 100 miles, for 2, an electric car can be powered by ANYTHING which can generate electricity, or likewise anything that can be converted to electricity... and for 3, charging stations really wont be needed in the same way gas stations are needed, for instance road can be made to charge batteries while they are being driven on, parking spaces can be made to recharge batteries they are parked, and most can be charged from regular duplex recepticle (electricity outlet) during the hours your asleep.

@firth

if you expect electric cars to cost equal or less than gas powered cars and get the same proformance your going to be waiting atleast a decade or two, thats not even a realistic goal... however the lifetime cost of electric cars is ALREADY less than gas powered cars due to the fact that gas powered cars require alot more maintaince, and an electric car can even be charged for free, good luck getting the same deal from a gas station as you do from solar panels or a wind turbine charging your car.

or we can get around this by upping the gas tax in the US and canada to be more inline with what most countries pay for fuel (at least one country pays as much in fuel tax as the US pays for fuel including all appliccable taxes) to more accurately reflect the cost of using gasoline, which is only a fraction of the true cost.

power from and electric vehichle is different from powere from a internal combustion car.... hence why electric cars can outrun ferrari's, eve most sports cars can't outpace an electric car in acceleration.... and NO-ONE EVER needs to be driving more than 130km/h, thats 30% higher than a speed limit here (canada) anyways, and i think thats about the fastest speed limit in the US too... anything faster than that and you beliong either on a race track or in jail anyways.

and BTW, because you obviously don't know this, but electrc cars can do about 400km/h for up to 8 hours constantly, effectively meaning their proformance (in speed) can be on par with formula 1, for a fraction of the cost; $300,000 for the 8 wheel all-wheel drive, station wagon look-alike race version, and $200,000 for the economical version (much less battery power).

say hello to tata (or one of over 10 chinese electric vehicle producers)... because the US for the most part blew their chance to lead the market, by letting the preceeding industry, dictate to the emerging industry... their best shot now seems to be tesla motors, but i doubt the big 3 will ever lead the electric car industry... heck they've been getting whipped in sales on traditional cars, mostly because they don't make anything worth a damn anymore, and haven't in about 30 years; aside from prototypes/concept cars and the EV1, which was the least good american production car before the tesla roadster, before that you have to go all the way back to american muscle cars in the late 70's to get quality production car.... though back then a good car wasn't an economical car.
Posted by Daryl420
18th Oct 2010
0 Votes
+ -
Recharging electric car batteries...
...is perhaps the biggest hurdle to overcome. Gas powered cars
refuel in minutes compared to the hours it takes to recharge an
electric car's batteries. I don't believe drivers can tolerate the
inconvenience of recharging batteries.

Car makers should abandon the "gas station" analogy of
recharging electric cars at charging stations. Attempting to simply
replace the current gas stations with electric recharging stations
won't work.

Electric cars must have some type of backup/reserve power, from
either an on-board generator or automated generators integrated
within the infrastructure. Recharging must be automatic, without
requiring drivers to constantly plug and unplug their car.

Ideally, an electric car that continuously generates its own power
would address the recharging problem. Until then, electric car
adoption will continue to be slow.
Posted by Harry.Hiles@...
18th Oct 2010
Join the conversation
Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

Join the SmartPlanet community and join the conversation! Signing up is fast and free. Don't wait -- we want to hear your opinion!