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Electric cars: Three secrets to success

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Kevin Czinger, CEO of battery and electric car designer and manufacturer CODA Automotive, talks about how his company looks at the market.

Kevin Czinger, CEO of battery and electric car designer and manufacturer CODA Automotive, talks about how his company looks at the market. He identifies what it will take for the average consumer to want to buy an all-electric vehicle and why models from Ford, GM, and Toyota failed to gain traction. He speaks at GoingGreen Silicon Valley 2010 in San Francisco.

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Larry Dignan

Editor-in-Chief

Editor-in-Chief Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania. Follow him on Twitter. Disclosure