Follow this blog:
RSS

Consumers wary of utility electricity management plans

By | April 20, 2010, 9:50 AM PDT

Consumers are wary of utilities’ efforts to remotely limit use of appliances as part of electricity management plans—unless there’s a steep discount, according to a survey by Accenture.

The survey, which queried more than 9,000 consumers in 17 countries, examined consumer attitudes toward energy management plans. Under energy management plans, utilities would remotely limit the use of appliances.

Accenture’s survey is notable as government groups are hoping that consumers can help them cut carbon footprints. Reuters noted that Japan is hoping policies can get households to use low-carbon technologies.

Accenture found that only 16 percent of consumers would allow utilities to limit the use of appliances if they had no override and no discount. However, 24 percent of respondents said they would give utilities remote control over their energy use with a discount of 10 percent. Thirty-five percent of consumers would give utilities control with a discount of 20 percent.

In other words, energy management programs are a tough sell. Forty six percent of consumers thought these programs would lead to higher bills and 32 percent had privacy worries.

Among other key points:

  • Seventy five percent of consumers said they understood the steps needed to optimize electricity consumption, but 28 percent knew about programs to help them cut energy use.
  • Only 29 percent of consumers trusted utility advice on energy consumption.
  • And 20 percent of consumers said they trusted online service providers to advise them on cutting electricity consumption.

Start your week smarter with our weekly e-mail newsletter. It's your cheat sheet for good ideas. Get it.

Larry Dignan

About Larry Dignan

Larry Dignan is the editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

Follow him on Twitter.

Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
If you liked this, don't miss...
6
Comments

Join the conversation!

Follow via:
RSS
0 Votes
+ -
RE: Consumers wary of utility electricity management plans
Well, maybe if the utilities didn't act like idiots most of the time,
it would be an easier sell.

The whole conservation effort has been undermined in ontario, canada
when the government owned utility decided that people conserved too
much energy and they needed to up the rates to meet revenue targets.
That kind of action relegates any desire to help save energy to the
dustbin.
Posted by bastien@...
21st Apr 2010
0 Votes
+ -
RE: Consumers wary of utility electricity management plans
Given the continuing monotonous litany of security breaches at banks, stores, government agencies, and every other kind of large institution that collects and stores personal information from us consumers, why in the world should I trust that systems to manage my personal electrical usage would not be vulnerable to hacking? Full disclosure of security breaches has pulled the curtain back to show us just how insecure every kind of information store is, and I for one am thankful to know that the emperor has no clothes.

The utilities can find some other way to manage power usage; remotely operating my house is not going to be one of them anytime soon, as far as I'm concerned.
Posted by Den2010
21st Apr 2010
0 Votes
+ -
Use less, pay more. It's the reality
bastien, most people do not realize that most of their electric bill
does not go to pay for the "energy" itself (be it derived from oil,
gas, coat, etc) but for the infrastructure that delivers it to their
home. Most of those costs are fixed, no matter how much power you use.
So even if I cover my house in solar panels and windmills and reduce my
demand upon the grid by 90%, the net cost to the utility of servicing
me as a customer remains nearly the same. It's even worse if you are
conserving water. The more successful the conservation effort, the
higher your bill is going to get.
Posted by JohnMcGrew@...
21st Apr 2010
0 Votes
+ -
Be wary....
Very very wary!
Posted by Keeping Current
21st Apr 2010
0 Votes
+ -
Dividends MUST be paid!
bastien - Have you ever listened to commercials for brokerage firms? They ALL say something to the effect that "investing in the market is a risk" and that you could "lose your principal" .
Well, the utilities have a "hostage base" so that their investors no longer take the risks! The utilities cannot and, indeed, WILL NOT allow their revenues to drop!
Posted by JTF243@...
21st Apr 2010
0 Votes
+ -
RE: Consumers wary of utility electricity management plans
Computers are responsible for gobs of energy waste. Of all companies, HP is doing lots of work to reduce energy consumption in PCs - http://digital.newzgeek.com/its-green-revolution/
Posted by newzgeek
22nd Apr 2010
Join the conversation
Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]

Join the SmartPlanet community and join the conversation! Signing up is fast and free. Don't wait -- we want to hear your opinion!