Some 58 billion paper coffee cups are tossed in unrecycled trash each year.
Social entrepreneur Toby Daniels wants to change that.
On April 1, he’s launching an online contest — a collaborative solicitation, really — to design a disposable cup that reduces the environmental impact of our collective coffee cup habit.
Sure, you can always use a reusable coffee mug. But that’s rather inconvenient for most — that’s why disposables exist.
The name of the contest? The Betacup Challenge.
The prize for your idea: $20,000 in cash, courtesy of sponsor Starbucks, which has a goal of serving 100 percent of its beverages in reusable or recyclable cups by 2015.
First place gets $10,000, and five runners-up receive $2,000 each.
Here’s Daniels explaining why he came up with the contest:
Got an idea? Sign up and submit it here. The contest ends on June 15.
