By Andrew Nusca
Posting in Design
Think you can design a better disposable coffee cup? In the Starbucks-sponsored Betacup Challenge, $20,000 awaits those who think they have the winning idea.
Social entrepreneur Toby Daniels wants to change that.
On April 1, he's launching an online contest -- a collaborative solicitation, really -- to design a disposable cup that reduces the environmental impact of our collective coffee cup habit.
Sure, you can always use a reusable coffee mug. But that's rather inconvenient for most -- that's why disposables exist.
The name of the contest? The Betacup Challenge.
The prize for your idea: $20,000 in cash, courtesy of sponsor Starbucks, which has a goal of serving 100 percent of its beverages in reusable or recyclable cups by 2015.
First place gets $10,000, and five runners-up receive $2,000 each.
Here's Daniels explaining why he came up with the contest:
Got an idea? Sign up and submit it here. The contest ends on June 15.
Mar 17, 2010
The betacup contest is now open! @ESoyke - submit that idea to the community for a shot at the prize money, you never know. Maybe if you had a picture of a puppy catching a ball or running through flowers for some additional motivation. See http://www.thebetacup.com for signup details. Even if you don't have an idea, you can be part of the project by rating and discussing concepts submitted by others. Justin @thebetacup
Just print in bold letters on every cup: "Every time you don't recycle this cup, God kills a puppy." Where shall I collect my 20 large? I'd prefer cash, but a check would be alright.