Audi readying its electric sports car concept

Audi appears to be prepping its entry into the electric car race based on some odd clues the automaker has been sending around to press types.

Usually I don't give packages much of a look, but this one was rather large for your typical press kit.

After opening the package from Audi I found a kite that said:

9.15.09
ElectricityUntamed.com

The key drive that Audi provided featured three quirky video clips and a riff on Ben Franklin's discovery of electricity and how he used to take it at face value. But then electricity went from being "both feared and revered" to "underutilized" and "wussified."

Clearly, Audi is going the viral marketing route.

Audi also mocks "glorified golf carts with license plates."

Sure sounds like Audi has an electric sports car on tap. Look out Tesla.

Update: Auto Week has a take on Audi's e-Tron concept car. Here's a snippet:

One of the highlights of Audi’s Frankfurt auto show display is the e-Tron, an electronic high-performance sports car.

The car looks like Audi’s mighty R8, while the packaging allows for the specific realities of an electric vehicle.

This post was originally published on Smartplanet.com