You can see it in the successes of Zipcars and bikeshares, tool co-ops and even Netflix: ownership is out and sharing is in.
That's the result of a survey conducted by Minneapolis ad agency Campbell Mithun, providing evidence that what is known as "collaborative consumption" or a "sharing economy" should be on the mind of anyone peddling goods or services.
And a sharing economy is not just popular among young, impoverished hipsters. The twenty-something Generation Y crowd and Generation Xers had a similar interest in sharing and bartering goods, around 62%, according to the survey.
In a short Youtube video explaning this "sharing economy," the group notes companies -- eBay, at-home accommodation site AirBNB, ZipCar, and even Craigslist -- as examples of the trend. Some of the companies serve as a portal to connect people who want to share or trade, while others offer a subscription model for unlimited use without ownership.
Is this preference a sign of hard economic times, or does it represent a broader change in consumer thinking?
Check out the video:
Image: Wikimedia Commons