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Andy Budd: Design should be seductive

Andy Budd: Design should be seductive

Posting in Design

Seduction is often seen as a bad thing, leading people astray. But Andy Budd says people want to be seduced -- not manipulated -- when it comes to products and services.

Seduction is often seen as a bad thing, leading people astray.

But Andy Budd believes seduction can be good, and fun -- not manipulative.

"We enjoy being seduced," Budd has said.

In a speech at the 2009 Build Conference, Budd explains why the game that's often played out in bars and clubs is also applicable to technological interfaces, products and services.

Budd lists a series of tricks to create seduction, including:

  • Be attractive.
  • Get a gimmick.
  • Be genuine.
  • Be mysterious.

Here's his entire 40-minute speech detailing seduction techniques, and how they can be applied to the World Wide Web:

[via Smashing Magazine]

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Andrew Nusca

Editor Emeritus

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He is based in New York but resides in Philadelphia. Follow him on Twitter. Disclosure