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Al Gore: 7 reasons sustainability makes business sense

By | May 17, 2010, 8:13 AM PDT

ORLANDO — Al Gore on Monday made the business case for sustainability and said corporations play a key role in carrying the effort forward.

Gore, speaking at the SAP Sapphire conference in Orlando, said companies were increasingly focused on sustainability and that’s going to have a positive effect on the environment.

“The business community is showing impressive leadership in sustainability,” Gore said.

Much of Gore’s talk was a climate change lecture, but he did note a few reasons why sustainability is becoming more than just a greenwashing marketing mantra and a part of actual business practices.

Here’s a look at Gore’s seven business points about sustainability, in no particular order:

  1. Pollution is waste and the result of inefficiencies. The message: Polluting companies are inefficient.
  2. Sustainability enhances brand reputation.
  3. There are long-term returns in being sustainable. At some point, stakeholders will hit companies with short-term focus.
  4. Customers and partners are demanding sustainable business practices.
  5. Carbon tracking will be integrated into business processes as regulators require it across the globe.
  6. Sustainability can boost employee morale and attract the next generation of customers.
  7. Tackling a topic such as innovation leads to new innovations.

Thoughts?

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Larry Dignan

About Larry Dignan

Larry Dignan is editor-in-chief of SmartPlanet.

Larry Dignan

Larry Dignan

Editor-in-Chief

Larry Dignan is editor-in-chief of SmartPlanet and ZDNet. He is also editorial director of TechRepublic. Previously, he was an editor at eWeek, Baseline and CNET News. He has written for WallStreetWeek.com, Inter@ctive Week, New York Times and Financial Planning. He holds degrees from the Columbia University Graduate School of Journalism and the University of Delaware. He is based in New York but resides in Pennsylvania.

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Larry Dignan

Larry Dignan
Larry Dignan does not hold any investments in the companies he covers.
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Al Gore is a pig...
He seems like a crusader for a greener Earth, yet he owns stock in the very same same companies that he promotes to help the environment. Hmmmmm...Ever seen the stats on the energy consumption at his own mansion?

True or not- the scientific community is still divided on the matter, although those on the "not true" side seem to fear for their lives. Many scientists claim the Earth, overall, is cooling down ( I said OVERALL- despite polar melting)!

Let's get real: as smart as we've convinced ourselves we are, we are only SPECULATING about how things should be- based on a whopping 200 years of records...is that even a blink in time? Is Mother Earth required to carry a Blackberry, and conform to an exacting schedule? Do we know for sure that nature follows an consistent schedule? And even if it did before, can't she change her mind? Who are we to say??
Posted by ddferrari
18th May 2010
+1 Vote
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RE: Al Gore: 7 reasons sustainability makes business sense
Can't agree more with ddferrari. Al Gore and his UN cronies
have a totally different agenda here. All this climate change talk
plays to the average person's need to be significant. The data is
flawed and questionable at best, and the way they are going
about it is destructive, not productive. I just returned from a trip
to Europe where they are much more fanatic about 'green'. Its
all a sham. I met with European companies who admit they use
Green for PR purposes but have no intention of doing all the
things they are trying to push the rest of the world to do. They
are too busy trying to prevent their economy from going
bankrupt.

When are we going to wake up and realize America has led the
world because of its innovation and entrepreneurial focus?
Posted by sbroumand1
23rd May 2010
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