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Innovation

3DTV: Big disruption in live sports ahead

One of the more interesting stories out of the consumer electronics show is the emergence of 3DTV and networks to go along with them. And the biggest market that will be disrupted: Live sporting events.
Written by Larry Dignan, Contributor

One of the more interesting stories out of the consumer electronics show is the emergence of 3DTV and networks to go along with them.

HDTV has its appeal, but 3DTV could be a real step forward. And the biggest market that will be disrupted: Live sporting events.

How so?

If there's a 3DTV experience that puts me in the game and gives me the depth perception so I can feel like I'm recovering a fumble, catching a pass or getting a hit why would I ever go see a game live?

Even today you go to a sporting event and you miss a lot of bells and whistles such as the replays, commentary and ability to multitask. You can't replace live, but with 3DTV you get a lot closer.

ESPN sees the opportunity. It launched a 3DTV network for the World Cup. Simply put, 3D home entertainment is going to be a big trend.

Obviously, some folks will still see sports live. ZDNet's Rachel King says:

I cannot wait to watch college football in 3D, especially since it’s so rare that I actually get to see a game in person. Of course, it will never be the same, but it will be a whole new experience. If only this were here in time for the Winter Olympics next month. Imagine someone doing a triple axel right through your living room.

My hunch is that Rachel's attendance at live games will go from rare to not at all.

On the economic front, 3DTV will be very disruptive to live sporting events. Live events are tough on the wallet---there's the ticket price, parking and concessions to ponder. For a family a four, you're looking at least $250 just to check out a pro game. That's why minor league baseball is the best deal in the world.

This 3DTV revolution won't happen overnight. Consumers aren't going to buy in right away---at least until pricing and early adoption tech issues are worked out. But when you weigh 3DTV vs. the traffic and cost the couch will win in most circumstances going forward.

This post was originally published on Smartplanet.com

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