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With bioplastics, Cereplast aims to make consumer products sustainable

By | September 2, 2010, 7:48 AM PDT

The legacy of of humans living thousands of years ago is beautiful and priceless art for which we travel across the globe to see in museums.

The legacy of humans living today? Tons upon tons of garbage, much of it plastic, thanks to our modern-day technology and associated consumption habits.

Not exactly priceless.

If we strung together the yearly use of drinking caps, we’d be able to go to the moon and back 250 times, according to Cereplast founder Frederic Scheer.

I haven’t thought about plastic the same way since I spoke with Scheer last Friday afternoon in the dimly-lit lobby of the a Hilton Hotel in Manhattan.

Now, ordering a Starbucks iced coffee — which comes in a plastic cup — makes me feel bad.

Getting takeout for lunch in a plastic container and eating it with a plastic spoon and fork? Even worse.

The plastics we use — and often fail to reuse or recycle — are everywhere. The problem, of course, is that some of these plastics end up in a landfill in the short-term and take hundreds of years to decompose in the long-term.

Or worse, that plastic bag from the supermarket would end up floating out to join the giant garbage patch in the Atlantic Ocean. Scheer says diapers at the bottom of the ocean can take 600 years to degrade — but it would take the diapers 70 million years to transform back into its original form of oil.

Some dinosaur fossils are about that old.

Scheer is a kind of new age environmentalist. Last week, Scheer rung the opening bell for the NASDAQ stock market, demonstrating how far he has taken his bio-based plastics manufacturing business.

Cereplast makes compostable resin that can biodegrade in less than 180 days in a compost site. The company produces 16 million pounds of bioplastic a year, Scheer said.

That’s an impressive number, but it’s just a drop in the bucket compared to the 1 trillion pounds of plastic produced each year worldwide.

Scheer predicts bioplastics will make up 30 percent of the market in the next 15 to 20 years.

It may seem like a no-brainer now, but the need for a plastic alternative wasn’t always so obvious, Scheer said.

“The hardest part about going into the bioplastic industry to begin with, was that nobody understood me,” Scheer said.

From the 1950s through 2000, oil traded between 50 cents and $6 per barrel. But in the past 10 years, it has been hovering between $35 and $150 a barrel. Rising oil prices have put financial pressure on the chemical industries that, in turn, have allowed them to appear more environmentally conscious.

In 2000, Scheer said he saw an opportunity open for developing bioplastics. At the time, he was working as an investment banker.

A year later, Cereplast was born.

Today, the manufacturing plant makes 17 different compostable resins that can be put into products and composted after use. They can be used in packaging for short term. The company also makes four hybrid resins to be used for more durable applications, such as automobiles and consumer products.

As I mentioned before, one resin prototype is made with 30 to 50 percent algae powder and the rest with polypropylene or another resin.

Eventually, the company wants to make a 100 percent algae plastic. But that won’t be possible for at least another five to 10 years — the market right now isn’t yet ready for a steady supply of algae biomass.

For now, Scheer’s company just makes the resin, not the complete bioplastic product. It’s up to other companies to find ways to use it. For example, French food multinational conglomerate Danone — that’s Dannon, stateside — is interested in bioplastic for its yogurt products, so packaging used during shipping will degrade in just 60 days.

Can Scheer be the Willy Wonka of bioplastics? The material has already made its way into 3D glasses, dinnerware, children’s toys and cutlery. What is next?

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Boonsri Dickinson

About Boonsri Dickinson

Boonsri Dickinson was a contributing editor for SmartPlanet from 2010 to 2012.

Boonsri Dickinson

Boonsri Dickinson

Contributing Editor, Science

Boonsri Dickinson is a freelance journalist based in San Francisco. She has written for Discover, The Huffington Post, Forbes, Nature Biotech, Technewsdaily.com, Techstartups.com and AOL. She's currently a reporter for Business Insider. She holds degrees from the University of Florida and the University of Colorado at Boulder.

Follow her on Twitter.

Boonsri Dickinson

Boonsri Dickinson

In the unlikely event that Boonsri has a professional or financial relationship with a company she writes about, it will be prominently disclosed.

She writes for SmartPlanet and is not an employee of CBS.

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RE: With bioplastics, Cereplast aims to make consumer products sustainable
Some dinosaur fossils are about that old.

Where exactly do you think our modern day oil is from? That's right, decomposed organic matter from millions of years ago.

I do agree that bioplastics are vitally important though...
Posted by msdoran
2nd Sep 2010
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RE: With bioplastics, Cereplast aims to make consumer products sustainable
gasified plastic waste produces syngas, heat, and COKE... if its
otherwise not recyclable
Posted by Vailhem@...
3rd Sep 2010
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Ancient garbage is just as valuable as ancient art
The truth is that not much ancient, art or garbage, survives today. There are no ancient huts dating from thousands of years ago, and very little clothing. There are only slivers of wooden tools left behind.

Almost everything breaks down over time. We are left with stone monuments, pottery shards, and bits of metal. Some of these are art, some are just the plastics of their day. While the tourists love going to see the pyramids in Egypt, for archeologists the most valuable digs are now the ones from the villages surrounding these monuments, their garbage piles, and their graffiti.

If it takes 600 years for plastic to break down, that doesn't seem so long to me (I'm putting aside the environmental consequences for the purposes of this discussion). We are going to leave a lot more behind simply because we produce so much more. We actively preserve our best art for future generations, but ancient civilizations did the same as a byproduct of burying their richest and most privileged members. In the long run we may leave just as few clues behind as ancient civilizations did.
Posted by zackers
4th Sep 2010
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algae-based resins this year?
Actually Cereplast said they'd have some commercially viable bio-
resins made from algae "in the months to come", not 5-10 years out!

http://www.cereplast.com/pressrealeasedetail.php?newsid=124
Posted by stumiller@...
6th Sep 2010
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