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U.S. medical industry complex spending its market subsidies

By | September 28, 2009, 11:45 AM PDT

All the money we waste on drugs and medical devices does go somewhere.

Mostly it goes to drug companies and device makers. The U.S. market is very, very friendly for these folks. Once they get FDA approval they don’t have to convince a government that theirs is the best treatment, or better than other treatments.

They just go out and sell.

Doctors are the gatekeepers to the U.S. market, not insurers and not the government. So drug and device makers get a full retail mark-up here, without the haggling over price and efficacy that are common in Europe.

This has acted as a subsidy to U.S. drug and device makers, an enormous subsidy they are now spending:

The action is not all one-way. U.S. companies are also worth buying thanks to the good deal they get at home. That’s why Sepracor, which makes inhalants, was bought recently by a unit of Japan’s Sumitomo. Nearly $160 billion in health care related deals have been done this year, mostly in the drug area.

UPDATE: Covidien, which is based in Ireland, also agreed today to buy Aspect Medical of Massachusetts, which makes brain monitoring systems, for $210 million.

This is the flip side of health reform. Any effort to push down health care costs could cost these companies money and power. This is what Betsy McCaughey was talking about early this year when she charged health reform treats health reform as “a cost problem instead of a growth industry.”

It is a growth industry. And you’re behind the growth. The question is whether you can afford to continue being so generous. The industry’s merger frenzy suggests the answer is no.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: U.S. medical industry complex spending its market subsidies
I was with you up to the point where you quote Betsy McCaughey, which is, you know, trolling or something . There's a long literature on the demand for medical technology and increases in cost and the resulting political economy effects -- Chandra and Skinner from NBER have a nice summary here (http://www4.gsb.columbia.edu/null/download?&exclusive=filemgr.download&file_id=3723 ).

The debate we need to have, but don't even know how to start, is the extent to which institutions and incentives can be altered to either allow competitive forces to use technology innovation to drive costs downwards (Andy Kessler could be your guest blogger for that one, or Clay Christensen); or, to allow other mechanisms to restrict demand for systemically underpriced, low value, high cost interventions. Again, given the political economy of entrenched interests, it all seems deeply unlikely.

Our ethical stance demands that we be blind to cost when prescribing treatment, but the iron law of scarcity means we may be giving up something far more valuable in exchange. That is, when a physician makes a treatment choice for a given Medicare patient (call her "grandma"), she is also making a choice denying spending on another public good (education, say), or extracting a tax from a healthy young person. Not only is there is no free lunch, the lunch we bought via the costly transfer turns out to be lousy.

The only glimmer of hope I can see is that a state with a stronger polity and sense of the social contract (Minnesota? Utah? Hawaii? Massachussetts?) will attempt some of the large institutional changes required to make these choices transparent on the margin. We clearly do not have the ability to do so at the national level.

Posted by stanchin
29th Sep 2009
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RE: U.S. medical industry complex spending its market subsidies
Some of your ideas are relevant, i.e. big pharm companies make lots of money. The cost of R&D for pharmaceuticals is high. We have drugs now that cure diseases that killed millions not long ago. I lived through the polio epidemic and now it is all but extinct.
The premise that is incorrect is that in USA the physicians are the gate keepers. The Insurance Industry has become the decision makers are regarding medications and even treatment.
I agree that the USA does not need to continue being the primary funders for new medications by paying higher costs than the rest of the world,
But it is the cost of having gate keepers between the doctor and the patient that could be eliminated and produce $ Billions in savings. That is not enough to help control the cost of health care, but would be a large start.
Posted by edwardluke
29th Sep 2009
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Should have had a link to McCaughey
I did a post on McCaughey in February with that quote, which is why I used it. I think it's one of the more insightful contributions she has made to the debate. It's an honest statement of fact. One man's cost is another man's profit.

Sorry if you were offended.
Posted by DanaBlankenhorn
29th Sep 2009
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EdwardLuke
I have many examples from my own life over the last few years where our insurer didn't bat an eye at expensive treatments based simply on the doctor's say-so. The insurance industry as cost control mechanism isn't what you think it is.

As to drug profits. It's true a lot is spent on research. But these days even more is spent on marketing. And still more is going to be wasted on the current M&A binge. It's much like what the phone companies did. They promised to spend $200 billion upgrading their lines, but instead used the money to buy one another out and then complained it was customers' fault they weren't paying big bucks for crap service.

We need market incentives that point business in the direction we want it to go, rather than accepting its natural inclination. I'm not quoting Karl Marx here, but people like John Sherman, W.T. Sherman's little brother, and a long-time Senator from Ohio. You may have heard of his 1890 AntiTrust Act.
Posted by DanaBlankenhorn
29th Sep 2009
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Stanchin
Thanks for a great post with some great points.

I do think we have a national example of an organization that does what you say. The VA. Say what you want, but they get more bang for the medical buck than any other U.S. health care organization I know of. They have loyal customers and a usually-devoted staff. Despite a huge increase in workload they keep getting the job done.
Posted by DanaBlankenhorn
29th Sep 2009
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RE: U.S. medical industry complex spending its market subsidies
Thank you for such an insightful article. I have been looking around for different perspectives on the health care debate, because I myself have been so mixed, but it is unique to note how many people have discussed medical spending as a primary downfall in our system.
I found an page that interviewed 23 medical professionals on their perspectives on the health care issue and at least half of them at some point refer to overspending in the pharmaceutical and medical industry. http://www.ourblook.com/component/option,com_sectionex/Itemid,200076/id,8/view,category/#catid107

Posted by JMaguire80
29th Sep 2009
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This article proves nothing.....
This is just some anti-pharmaceutical blabbering. So some companies are buying other companies. It happens all the time and in other industries.

I keep hearing "cost-containment" but health systems in other countries are being bankrupted because of uncontrollable costs. States like Hawaii, Oregon, and Massachussetts that have large government-run systems are having the same issues. Government and "cost-containment" do not belong in the same sentence.

I was very happy to see the public option take a blow yesterday but the Dems. Perhaps the first common-sense thing they have done in years.

This administration is incapable of making sound decisions that would result in meaningful health care reform. Our best bet is to wait for post-Obama (which may happen soon if he doesn't get his act together). Their plan is just plain unaffordable. $10,000 deductible and premiums approaching 15% of your earnings ? Too rich for my blood !
Posted by pizzaman7
30th Sep 2009
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RE: U.S. medical industry complex spending its market subsidies
"Once they get FDA approval they don?t have to convince a government that theirs is the best treatment, or better than other treatments."

Dana, if you are suggesting that the FDA be abolished, you might be
on to something. But I'm sure your considered respsonse would be additional layers of bureaucracy.

Popular Mechanics posted portions of an interview with Dan Kamen.
Any interested readers should have a look.
http://www.popularmechanics.com/science/health_medicine/4327012.html
Posted by dc.martin@...
30th Sep 2009
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RE: U.S. medical industry complex spending its market subsidies
"...But I'm sure your considered respsonse would be additional layers of bureaucracy..."
I'm going to suggest the complete elimination of all layerfs of bureaucracy except one - a single risk pool where we could track everything. And the notion that it couldn't be publicly run or publicly chartered in the age of networked computers is absurd.

There are no secrets here. It's time to rationalize medicine and to dump the stove-pipes. We will never, ever, get costs under control until we do. Which hospitals, clinics, and doctors are prescribing too many drugs, too many procedures, and ineffective procedures? Which ones are the most efficient? Where are they located? How are they setup? Why do they work? How much better are they? All of that stuff could easily be obtained with hard and fast data and statistical analysis, but we?ll never get there as long as the medical profession and insurers are able to keep the information to themselves.

Information has completely changed this society, driving down costs in every field where it?s been openly applied. The internet has facilitated that transformation at light speed. A single risk pool for medical payments would blow this absurd system apart in an instant and everyone who has a stake in this understands that. They also know that it would, over time, drain the obscene profits out of medical care as we practice it, squeezing out completely useless procedures such as the most common one for backaches, vertebroplasty. It has no discernible effect. We've only recently learned this, from the Australians, because we don't collect the data... and its 2009. There were 75,000 performed in the US last year. Each costs between $3,500 and $5,000. Medicare paid for over half of them. This isn't medicine, it's a cash machine.

You figure out what's going on.
Posted by Norm Cimon
1st Oct 2009
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