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Transparency no substitute for regulation

By | June 17, 2010, 8:46 AM PDT

The FDA has launched a Web page listing the results of safety tests on newly-approved drugs and vaccines.

The launch is in response to a 2007 law aimed at creating greater transparency for new drugs, which are often those being most heavily marketed. And that’s a good thing. (Image from Wikipedia.)

Late in the last decade, as the Bush Administration became the Obama Administration, transparency was hailed as a silver bullet, a substitute for effective regulation. If we know what’s happening, the public will do the regulating, through whistle-blowing and press reports, the theory went.

The theory is nonsense.

A Web page that isn’t seen provides no value. In any case reports just tell you what did happen. They don’t prevent things from happening.

The camera showing the Gulf oil spill is a great example of transparency, but having effective regulators with authority to keep BP from cutting corners would have done a lot more good. McNeil Labs probably wishes it had some regulators watching how it made Tylenol.

Prevention is always cheaper than fixing a problem once it has appeared. That’s the idea behind the new health reform law, but it’s also true for corporations generally. Regulation assures that the costs of prevention don’t give one company a financial advantage over rivals.

Not all such regulation is public, of course. Insurers reduce their risks by imposing safety regulations on the companies they insure, requiring prevention and mitigation measures be in place as the price of getting a policy.

Absent regulation, private groups are taking matters into their own hands.

The Accreditation Council for Continuing Medical Education, which accredits medical education courses. has just pushed through a policy that prohibits drug company representatives from speaking at the American Heart Association’s science meetings later this year.

The companies are being accused of using their presentations to hype new drugs, offering descriptions of possible diseases that dovetail directly into new product pipelines.

The pressure group Pharmedout, which works to counter the industry’s hype, wants to go further and prohibit the industry from being represented in medical education at all. The group’s news page is filled with efforts by companies to influence the field.

Some of the work being done by Pharmedout is  of the kind that a well-funded regulator would be expected to do. But regulation has become so politically toxic over the last few decades that such protections don’t exist.

This is starting to hurt the industry, which is facing a wave of distrust from the public that is causing it to cut back on research. Expect more research to move into university-funded labs in the future, and more new compounds to depend for funding on groups like the Gates Foundation.

You can also expect more industry calls for tighter regulation.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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your report is crap
The practice of transparency is not nonsense, nor is it a replacement for
regulation. Transparency requires regulation, confirms regulation, and informs
further regulation. Transparency exposes abuse and exploitation, that's all it can
and should ever do.. that that's a critical role that should never go away from
activities with any social importance.

Privatized regulation (i.e. for the sake of profit) never ends up going well.
Posted by Htalk
18th Jun 2010
0 Votes
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"Transparency" by Itself is Nothing
I don't pretend to be an expert on healthcare (except as a recipient of it, such as it is these days), but as a professional city planner (and past president of the American Planning Association and American Institute of Planners) I feel very confident in writing that rational government regulation is essential to curb the abuses of our wonderful capitalist system by the private sector. Deceit, lies, misrepresentations -- the private sector engages in those behaviors all too often as it abuses its privileges under our economic system (which could be the best on earth, but for these abuses). Rational regulation that targets the root causes of an abuse makes sense. Unfortunately, law makers are steered away from rational regulation by industry lobbyists who get law makers to carve out exceptions for them and focus on band-aide approaches that solve next to nothing.

Frustratingly regulations often become way too complex and costly to implement without curing the underlying problem -- thanks to those charming industry lobbyists.

Sometimes regulation is simply necessary. I've yet to run into any professional in the aviation industry who doesn't think that deregulation of airlines pretty much destroyed the industry. It's pretty clear that deregulation of Ma Bell hasn't solved much. Deregulation of essential utilities has been a disaster nationwide.

There is a reasonable middle ground that continues to elude us -- thanks in large part to big business owning our elected officials in both political parties and the radical right which has hijacked the Republican Party seeking to make any regulation fail. I don't pretend to know any solutions except the need for really insightful, rational, and level-headed people not beholden to a radical political philosophy getting elected to office locally, at the state level, and at the federal level.
Posted by dl@...
18th Jun 2010
0 Votes
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Hobyx
My point is that transparency alone won't change behavior. And that
point is far from crap.

For years the campaign contributions of Georgia's public officials
were published on the Internet, available to anyone. Yet no one
made the connection between where their money was coming from
and the ongoing real estate-bank scams of the last decade. No one.
Posted by DanaBlankenhorn
21st Jun 2010
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