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The search for villains in health care reform

By | February 25, 2010, 8:06 AM PST

There is one simple statement we can make about health care in the U.S.

It is a dysfunctional market. Buyers lack the market power to control their costs. Sellers have no incentive to lower prices.

Beyond that nothing is simple. But we badly want it to be simple. So we seek villains. We look for someone to blame. (Picture from Frugal Cafe, a conservative blog.)

Both sides have their favorites. Republicans blame trial lawyers. They don’t like government. Democrats also have their favorite villain, the insurance companies.

Recently the Administration focused on Wellpoint, which has been pushing rate hikes of 40% on the West Coast. Difficult to understand when Wellpoint made $2.7 billion in the last quarter of 2009. In addition to raising rates, Wellpoint is also fighting hard to avoid paying claims.

How can this not be proof of villainy?

Well, if Wellpoint is a villain it’s not a very good one. The company trades at a price-earnings multiple of about 6. For most of the last decade the price-earnings multiple of the S&P 500 has hovered around 20.

Eliminating Wellpoint’s profits won’t solve the problem. Neither will getting rid of trial lawyers.

Why did Wellpoint raise its prices? Because it had a shrinking client pool. As prices rise, people with a low risk of getting sick drop out, leaving only those who have a high risk or are already sick. Wellpoint isn’t selling insurance — it’s pre-selling health care services at a markup.

How do other countries manage to cover everyone for 8-12% of their gross domestic product, while we pay 17% and leave one in six out? It’s because, whether their systems are public as in Canada or private as in the Netherlands, someone has the power to say no.

This is done through standard formularies. If a patient displays with this condition, this is what you do first. Some countries let their citizens go outside the standard with their own money. Others don’t.

Comparative effectiveness is an attempt to gather data and come up with these standards. Find out what works best and do that first. Don’t pay for what isn’t proven to work — not with the public’s money. That’s what the health IT stimulus is all about, gathering data so the answers we come up with are as right as possible.

Yet this was the first idea tossed out when the reform discussion began. What if the data says we don’t use the most expensive treatment on grandma. You’re going to kill grandma.

While denying data, and the power of data, health reform opponents knew exactly what they were doing. The best-known of these early critics, Betsy McCaughey of the Hudson Institute, was quite upfront about it:

The health-care industry is the largest employer in the U.S. It produces almost 17 percent of the nation’s gross domestic product. Yet the bill treats health care the way European governments do: as a cost problem instead of a growth industry.

Any real reform program will do that. When you reduce costs, you squeeze down the size of the industry. When you intervene in the market on the buyer’s side, you cut what sellers can charge.

But if you don’t you make care unaffordable for all but the wealthiest. And in the end that cuts the size of the industry, too.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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There are villains.
"We have met the enemy, and he is us"- Pogo.

America spends more, in part, because we have a lot of fat people.
Overweight people have additional medical problems above and beyond
someone at a healthy weight. Diabetes and wear and tear on the joint for starters.

We need realistic standards of care that make you lawyer proof.
If you follow the "book" and don't ignore things that are reasonably
obvious, you should be sheltered against accusations of incompetence.

Drugs should be sold in the US at the lowest price that is charged
in the industrial world. A most favored nation status. If they
can get it for $1 per pill in Canada, and turn a profit, there is
no excuse for them getting $20 here.

Prices for services at hospitals need to be public and easily
understandable. Pricing should also be the same regardless of
whether or not you have insurance. Hell, it should be cheaper
when you are paying cash as they don't need to do the paperwork.
When I had some dental work done some years back that was not
covered, I negotiated a cheaper rate over what he would have billed
an insurance company that did provide coverage.

When I go to a mechanic I can find out what it will cost me before
it beings. If we can compare costs, the pricing drops because of competition. Look at cosmetic surgery that is not covered by
insurance.
Posted by richard233
26th Feb 2010
0 Votes
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Often I strongly disagree...
Often I strongly disagree with your posts because a demonstrated liberal bias. What I don't disagree with is the need for rethinking healthcare. Nor do I find fault in your article.

I'm still a proponent of forming an independent panel that is free from political or lobbying pressures to review the healthcare industry and come up with a viable solution. Will it be perfect? Of course not. But I'm sure the solution would be 100% better than anything being offered by either political party in Washington.
Posted by Keeping Current
26th Feb 2010
0 Votes
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Don't forget the public...
...and their unrealistic expectations of what their health care should be and what it should cost them personally.

Too many people confuse the concept of "insurance" with what they really want, which is a "payment plan" for their health care. They Want their cheap regular office visits and co-pays, and they really don't want to see the details on a real bill. They prefer it hidden from them either through having their employers pick up the tab, or through hidden taxes, preferably on someone else.

A good example of this was last fall, when we went to get our annual flu shots at the county, which cost $25 each. As we were waiting, a rather loud, boisterous and out-of-shape individual came in, informing all within earshot that he was a retired government worker on disability due to multiple heart issues. Being informed that even as a government employee he too would be required to pay $25, he went on a tirade as to how this was why we needed "single-payer" health care.

"Why?" I wanted to ask. "So your already subsidized $25 shot would then cost you $30 or more when you add in the heat-loss of the extra overhead and processing? Or is it that what you really expect is someone else to pick up the tab for your shot?"? My guess is that it was the latter. After all, doesn't the President regularly remind us that this will all be financed solely based upon those making $200k/yr? (Formerly $250k, formerly known as "millionaires") The unfortunate reality is that too many people think like he does; paying for his health care, even down to a $25 flu shot, is someone else's responsibility.

I too got a letter from my insurance company last week. By California standards, I got off cheap; Only going up 20%. And since my insurance company's profit margin is even less than Wellpoint's, I can't exactly blame it all on greedy CEOs. I blame it mostly on out-of-control costs and a shrinking pool of insureds, as more people choose to go uninsured as a rational economic decision, or worse, simply because they're un-or-underemployed and can simply no longer afford it.

Little of what's going on in Washington addresses any of this.
Posted by JohnMcGrew@...
26th Feb 2010
0 Votes
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JohnMcGrew@...I agree
When you come up off the floor, I described my own feelings on my
personal blog. http://www.danablankenhorn.com/2010/02/the-key-to-
health-reform-.html

Someone needs authority to say no and make it stick. The system the
Republicans are defending was created by Kafka. If you're poor, or a
kid, or a veteran, or old, you're covered, unlimited. If you're part
of the hard-working middle class, on the other hand, you may have no
coverage, or inadequate coverage, or coverage that gets taken away
for no real fault of your own.

Defending such a system is insane. But I also agree that Obama is
offering everyone a pony.

The reason for that is something that was dumped at the beginning of
the discussion because it would "kill grandma." Comparative
effectiveness. We need to know what the most cost-effective
treatments are, we need deep data on that, so we can make sound
determinations on what should be done in each case and what we
shouldn't pay for with pooled funds, whether public or private.
Posted by DanaBlankenhorn
27th Feb 2010
0 Votes
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And this is why we're not ready...
...even for a public system with "comparative effectiveness". Although I agree that it's a must for any viable system, public or private, the combination of the Congress's flippant attitude towards honest fiscal responsibility and overall government's incapability of saying "no" to any group of more than a few thousand or worth more than a few million in donations or lobbyists means that any systemic discipline will not last long.

Want an example? Last year, exactly how many minutes passed between the time it was announced last year that there was to be no Social Security COLA and Congress jumped to start passing out more money?

Have you considered that perhaps one reason that the private care system IS so unpopular is because they already practice a form of "comparative effectiveness". The reason that so many clamor for a government system is because deep inside they believe that along with the fact that someone else will be paying for most of their care, they also think that the government is incapable of practicing "comparative effectiveness" when it will come to their care. And they're mostly right, at least until the whole system (economy included) collapses upon itself.

You may now return to the state where you rant as to how I am an unbending ideologue.
Posted by JohnMcGrew@...
1st Mar 2010
0 Votes
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RE: The search for villains in health care reform
Among those who have stated publicly that this Obama plan is unworkable and should be scrapped and replaced outright are the heads of the Harvard and Johns Hopkins medical schools. That's expertise.

I'm on Medicare and Medicaid, and know very well, looking at what they report spending on my wife and me, and public information, that much of what is paid out by both, under both parties, is flagrant graft and fraud, without even counting the outrageous overcharges and huge "lobbying" expenses--in the music business they call it payola.

Never mind the political and economically ingtersted opposiiton, though I find some of what they say proves true. I have also read statements of Obama's chosen key people on this, such as Tom Daschle, Ezekiel Emanuel, Holden, etc., as well as of others who support it, and they horrify me.

I have experience representing and dealing with insurance companies and regulators., and also having tried to get insurers and plan administrators to pay legitimate claims, both rfor clients and my family. I don[t trust the wealthy and politically well-connected insurance big shots, but I don't trust the regulators and politicians in this game either.

Incidentally, it is no coincidence that nearly sixty percent of us older folk, with experience with Social Security, etc., don't favor this grand Obama - Pelosi Plan.
Posted by Transaction7
4th Mar 2010
0 Votes
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Government Run Medical Facilities, Inherent Conflict of Interest irt Costs
Government Run Medical Facilities, Inherent Conflict of Interest irt Costs
That is the reason no price control will be put into effect. In San Diego, overcharges are rampant and the possibility of getting treated by a trainee or lowest bid provider is very great. Besides the negligence and incompetence, I've experienced a troubling situation and others have also told me that they are never provided bills or detailed statements, much less the estimated costs of their treatments. The VA and MTF's thrive off this covert capability that protects their collusion and is causing costs to climb. So if you want to point the finger, that is where to start.
Posted by donnydo77@...
15th Mar 2010
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