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Teaching kids that food can be a drug

By | February 12, 2010, 7:18 AM PST

The First Lady’s decision to make childhood obesity her issue is getting predictable pushback.

(Above, the trailer from Precious, for which Gibourey Sidibe was nominated for a best actress Oscar.)

You’re not their mama, and you’re wasting the government’s money. Besides, you’re picking on fat kids.

The critics should read this week’s New England Journal of Medicine.

Researchers from New York looked at data on American Indian children, in a tribe where obesity has long been a problem.

The fattest kids were more than twice as likely to die before age 55 as the thin ones. They didn’t die cheap, either. They died from diabetes, from hypertension, from cancer, and from alcoholism, which can be made worse by diabetes.

Food can be a drug. It is often used as one. American holidays are filled with sweets, Valentine’s Day being just one example. But what do kids get at Easter, at Halloween, at Christmas? Candy, sweets, empty calories.

Nothing wrong with that, if it’s a treat. But kids get it every day, in sodas, from vending machines, hammered into their heads through TV.

Food is comfort, but comfort can also kill if you’re getting too much of it.

There are two sides to this program. Both sides have popular advocates

Food is one of them, and the First Lady is following in the foodsteps of Jamie Oliver, who began campaigning to improve what the English call school dinners years ago.

The name of the program, Let’s Move, describes the second leg to the program, exercise. Here, existing programs like the NFL’s Play60 can be part of the solution.

Money is being spent, too. There is $400 million to bring green grocers into poor neighborhoods. There’s $5 billion to expand farmers’ markets, and $1 billion per year to improve school lunches (what Americans call school dinners).

That’s where the critics will weigh in.

But today one-third of all American kids are obese, one-third of those born in 2000 will wind up diabetic, and obesity-related illness is now estimated to be $147 billion. That’s just about what drug abuse costs. Critics don’t object to government funding for programs about drugs and sex. This is the same thing.

In the end, however, the battle over food is a fight about market incentives. All our present market incentives steer families toward obesity.  Incentives can be changed. Every dollar you put into one incentive can be taken out of somewhere else.

That’s the real battle.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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We need something
So how long will we have to wait until someone develops a healthy
drug? Humans have taken drugs since before we were humans. Since
almost all drugs are prohibited today, only food remains. We know
that many drugs while giving a 'good feeling' also eliminate or
reduce hunger. Too bad that these same drugs have so many bad effects
too. That goes for alcohol and cigarrettes as well, even if they are
'allowed'. How difficult would it be to produce a good drug, without
serious side effects? I mean; when we laugh it makes us feel good,
and that good feeling is not, as far as we know, damaging to us.
Which chemical in our brains produces that good feeling when we
laugh? Can it be made synthetically? Could I buy some laughing pills
some day? Why is everybody only concerned with saying 'bad bad drug
users' instead of doing something constructive about it?
Posted by Dukhalion
14th Feb 2010
0 Votes
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The point
Anything can be overused, and have the impact on the body you get from
overdosing on a "drug."

A "drug' -- any drug, even aspirin, can be misused.

Food is the same. It can be overused. And it takes education, in a
world of plenty, to get that message through.
Posted by DanaBlankenhorn
15th Feb 2010
0 Votes
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The Real Point
The real point is, we should simply make information available to people, and then let them make their own choices. I'm tired of government officials sticking their nose in my business and telling me what to do and how to live. I know transfats aren't good for my body, but it's my right to have them used in my food if I want it. Unfortunately, not according to Mike Bloomberg (mayor of NYC) who took it upon himself not to merely let people know if they were consuming transfats but to ban them altogether.

As for the first lady, I have a much bigger problem with her using her daughter as an example of fighting weight issues in children. I've seen their kids, and they look perfectly healthy to me. If one of them had put on a couple pounds, that should have been between the first lady and the family doctor, not the whole country. How long until this kid develops an eating disorder or is teased at school (being part of the first family does not make you immune to gossip in a schoolyard)?
Posted by branchman67
17th Feb 2010
0 Votes
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RE: Teaching kids that food can be a drug
Dana, unfortunately you are a true progressive and believe that the
solution is a one-way street and can be imposed by government and
public schools. In the real world, it doesn't work that way.
Prohibit soda and Cheetos in school, watch the black market spring up
because the forbidden is enticing (didn't kids barter treats in their
packed lunches when you were a child?). Ban smoking and watch the
smokers congregate on the sidewalk. Eliminate salt and watch people
sprinkle it on top.

The point is that government knows very little about nutrition (the
food pyramid is heavy on carbs, low on lean proteins) and nothing at
all about what works to wholesomely feed an individual body.
Remember when margarine was flogged and butter was demonized? Low
fat, high (and empty) carbs were pushed? BMI is notoriously
inaccurate for children particularly at times of growth spurts, or
heavily muscled athletes such as weight lifters. And that does not
even address allergies and food sensitivities!

Parents need to get their own house in order and not be order takers
for Big Brother.
Posted by Donna Cusano
17th Feb 2010
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