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Placebo effect not all in your head

By | October 16, 2009, 8:16 AM PDT

A team under Falk Eippert in Hamburg, Germany reports they have direct evidence that the placebo effect starts in the spine.

The paper (in English) is in Science.

(Picture from Brain & Mind, a Brazilian journal on neuroscience.)

The German experiment consisted of giving subjects two “treatments” to prevent pain, one said to be a lidocaine cream and the other a control. Those given what they believed to be lidocaine experienced less pain, but in fact both creams were identical.

This means the “placebo effect” is real. It causes distinct physiological changes that can be measured.

The mind is still very much involved. Those who believed a treatment would work showed a much greater placebo effect than those who did not believe or were unsure.

The research does more than validate possible new treatments. It also illustrates how many sham treatments, in the present and the past, could provide real relief to patients, by triggering this physiological effect.

There is a second implication in all this, the nocebo effect. Whether doctors expect something to work or not telling the patient it definitely will work can impact the result. Telling someone an experimental treatment may not work may reduce its chances of providing relief.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: Placebo effect not all in your head
How about studies of the placebo effect that don't involve subjective results?

Pain is a very personal thing. The only way we measure it in the US is using a chart numbered from 1 to 10 with corresponding smiling/frowning faces to match the subjective feelings.
Posted by jimmy37
23rd Oct 2010
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