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Medicare will pay for all seniors to stop smoking

By | August 27, 2010, 9:37 AM PDT

As part of its initial efforts to save money through prevention, Medicare says it will now pay all seniors for smoking cessation services, not just those who are sick.

According to the government blog, these services should be available “from a qualified physician or other Medicare-recognized practitioner” with medication covered by the Medicare Prescription Drug Program.

It’s all part of “moving the overall health care system toward a prevention-based model,” according to the post.

This last has been misunderstood throughout the health care debate, so the concept bears repeating.

The old model is you pay for services, so tobacco cessation is just a cost. The new model is you try to keep everyone well, thus paying to help end smoking pays for itself.

If you’re in the insurance market, the concept is called capitation. The idea is you shift risk from the carrier to the caregiver. Carriers which offer it, like Kaiser, often run their own clinics in order to maintain control of their costs.

CMS director Donald Berwick believes in capitation, and related concepts like the medical home. Everyone in Medicare and Medicaid will need prevention and wellness services, he reasons. Paying those costs reduces the need for future services and thus pays for itself. What works for Kaiser can work for Uncle Sam.

Many physicians associate capitation with not getting paid enough, so Health Plan Insider notes it is not popular outside California and a few other states. The only way it can work, Les Masterson writes:

is having health insurers, physicians, pharmacists, nurses, and myriad other healthcare professionals sharing information and working collaboratively for the patient.

This describes how Medicare will work precisely, in a world where health IT systems are ubiquitous and up-to-date.

The post on smoking cessation notes that smoking kills 443,000 people very year. Reformers call cutting that toll a win. Cynics might argue that, if those 443,000 people are seniors, that’s 443,000 fewer people sponging off the government. (Fine until it’s someone you love.)

The new offering also got me thinking of one of our most “popular” posts here, my August 3 piece on e-cigarettes. Supporters of the devices said they kept people from smoking. I suggested, if that’s the case, regulate them and have cartridges with smaller-and-smaller measured doses of nicotine, as is the case with gum and patches.

Now that Medicare is paying, will any of the e-cigarette makers take up my challenge? Stay tuned.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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RE: Medicare will pay for all seniors to stop smoking
"...have cartridges with smaller-and-smaller measured doses of nicotine, as is the case with gum and patches."

Why must smoking cessation always include nicotine cessation? Maybe a large part of why gums and patches don't work 90% of the time is because they require nicotine cessation. Why not just have a safer way to use nicotine? If people smoked coffee to get caffeine, they'd have the same health risks as smokers. The health danger is in the SMOKE. Drinking coffee is a safe way to get caffeine. Nicotine is no more dangerous than caffeine, if you remove the smoke factor. Why must smokeless nicotine users quit when caffeine users don't have to?
Posted by kristinnm
27th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
When I (and many others) stop using nicotine I have serious problems with cognition, depression and memory. I seriously cannot even drive, let alone tend to normal life duties. This happens whether I taper down or just stop cold turkey. Other people have trouble with IBS when they stop using nicotine. Patches and gums are very expensive and don't have amount of nicotine I need without several applications. Now that e-cigarettes are available I use them instead of cigarettes because I have complete control over my dose, as my needs do which may vary from time to time. I can see no reason why everyone has to be take off nicotine or why it has been vilified so. It would be nice for a change for someone to actually discuss the benefits of nicotine.
Posted by janetda
27th Aug 2010
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janetda
So you're a nicotine addict and e-cigs give you your fix. Nicotine is
an addictive drug, as addictive as cocaine or heroin, just as tough to
quit. And you claim it's a benefit, that we ought to let e-cig makers
feed it to our kids, unregulated, in fruity flavors, so you can get
yours?

I'm still not buying it. E-cigarettes are still a scam.
Posted by DanaBlankenhorn
28th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
@Dana
Who said anything about letting e-cig makers feed nicotine juice to children in an unregulated manner? Of course there should be age restrictions on the sale of the hardware and the ' nic juice', just as there is with traditional tobacco products. No more so and no less so. Oh, and you may not know - most all juice vendors offer the liquid in a 0mg nicotine option. You'd probably be surprised to find out that a good number of e-cig users prefer this option. It's unfortunate that you seem to have a closed mind towards e-cigs.
Posted by LKenyon
28th Aug 2010
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LKenyon
Many on the thread in question stated there should be no regulation
of the e-cigarette industry. Please don't pretend to be shocked.

There are a variety of voices among e-cigarette people, I learned.
Some see it as a way to quit. Some as a way to maintain. Some see
nicotine as salutary. Some defend the idea of candy-flavored e-
cigarettes as "consumer choice,"
Posted by DanaBlankenhorn
30th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
The only way to quit smoking is to WANT to quit. If you really want to quit, you can by your own will. Otherwise, forget it.
Posted by ITOdeed
30th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
Better yet....

Let them smoke, but...

DON'T cover them for smoking related illnesses.

If you choose to smoke (or use any substance) and it kills your or makes you sick, that is YOUR OWN FAULT. It is not society's responsibility to cover your medical costs associated with using a harmful substance.

It really makes me angry that as a taxpayer part of my incoming goes to covering medical costs for someone with SELF INFLICTED health issues.
Posted by keitha73
30th Aug 2010
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keitha73
I wouldn't want to go too far down that road. Don't cover diabetes?
Don't cover heart disease caused by obesity? Prove that your
behavior had nothing to do with your illness before we'll treat you?
That's social Darwinism on steroids.

(I know -- don't treat Roger Clemens, either. But he's so strong. You
tell him.)
Posted by DanaBlankenhorn
30th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
Now all I need is the government to take your tax dollars and use them to pay me to stop drinking diet soda, stop, eating energy bars, stop eating hamburgers, stop driving my car... kind of like paying a farmer not to grow crops.

Pay me with "free Federal money" to stop doing stuff, and I can retire!

I agree with keitha73.
Posted by bb_apptix
30th Aug 2010
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Thank you Dana
I think that you saved my life.

I read your article from a couple of weeks ago (and the reader's comments). I don't watch TV so that was the first time that I'd heard of e-cigs. I did some research and ordered an e-cig. Within a day I started feeling better. It's been almost 2 weeks now and I feel better than I have in 20 years. I smoked since college and love the stimulation of nicotine. It really helps me get through my stressful day. The last few years I've started to feel the negative affects of smoking. I thought that I was going to have to give up nicotine. Luckily I won't have to now.

Even tough the intent of your article was to encourage readers to become anti e-cig I'm trying not to hold that against you. I really hope that you will do some more research and drop the all or nothing thinking. You could do a lot of people a lot of good (and save thousands of lives) if you started putting out good information regarding e-cigs.

No e-cig maker is marketing to non-smokers. E-cigs are more complicated than tobacco cigs and require an initial investment. It's unlikely that a young person would be very interested in them.

We should put an age limit on them and put the e-liquid behind the counter. We'll probably end up with a tax on them once it starts to cut into the tobacco taxes. We should NOT ban them. We should be encouraging EXISTING smokers to switch to them. Continue the anti-smoking education. Continue the smoking cessation education but include e-cigs as an alternative option to cessation.
Posted by robert_rowe@...
30th Aug 2010
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RE: Medicare will pay for all seniors to stop smoking
It seems to me that if the million or so people who are happily using e-cigs don't feel scammed, then it is a bit presumptuous of you call them a scam. Many of us have been using our e-cigs for well over a year... some well over 2 years now... so if we were being duped in some way, don't you think we would have figured it out by now?
Do your homework, please, and act like a journalist instead of some kind of wing-nut, ok?
Posted by mbolack@...
30th Aug 2010
0 Votes
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RE: Medicare will pay for all seniors to stop smoking
@Dana
My comment was directed at your response to janetda (post #3 in THIS thread). I thought that was obvious, but in retrospect I probably should have been more specific and used janetda's name instead of the generalization 'who'. While there may be a few folks who say they want no regulation of the e-cig industry, the majority of e-cig users I've come across agree that the sale of nicotine should be prohibited to minors.
I personally don't get your hangup with flavors. We offer alcohol and caffeinated beverages in flavors - are you advocating for the ban against those too? IMO, if the sale of an item is restricted to minors, what the hell difference does it matter what flavors they come in? Along the same lines, do you seriously believe that a minor is going to lay out $50 - 100 for the initial hardware so that they can vape some bubblegum flavored juice?
Lastly, I believe most minors still live at home with their parents. Is it your belief that we should ban every potentially bad thing a child might be interested in or do you agree that maybe parents have a role here?
Posted by LKenyon
30th Aug 2010
0 Votes
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LKenyon
The industry tells many stories, sometimes contradictory ones,
and then tries to hammer anyone who tries to nail them down.

I will repeat myself. If e-cigarettes are a stop smoking tool, if
they're designed and approved to get people off nicotine, then
they're like gum.

The FDA has the authority to control flavors in tobacco products,
and I believe has it in this area as well.

But you want it both ways. You want us to love you because this
supposedly helps people quit smoking. But then it turns out many
are using it for nicotine maintenance, and you're trying to hook
our kids on nicotine with kid-friendly flavors.

You're not a good person. Your motive is simply to sell as much
of this stuff as you can, to hook as many on nicotine as possible,
and keep those who are hooked on the stuff.

You're a drug pusher, nothing more and nothing less. I think you
should be treated as such, under the law. Just as cigarette
makers are. Which means you're regulated by the FDA, and you
don't get to dissemble as you've been doing.
Posted by DanaBlankenhorn
31st Aug 2010
0 Votes
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RE: Medicare will pay for all seniors to stop smoking
Apparently talking to Dana is like talking to a brick wall.

E-cig makers didn't invent tobacco or discover that it could be smoked. They aren't some evil people plotting the downfall of our children. People around the world have used tobacco for hundreds (probably thousands) of years. We have recently discovered that long term smoking has health consequences for most people. Some very smart people looked at the problem and discovered a way to remove these consequences. E-cigs will save countless lives, including mine. I personally view them as heroes.

Dana still acts like they are some evil drug cartel.

E-cigs are not a way to quit nicotine. They are an alternate delivery mechanism that lets us use nicotine without the harmful smoke. They are a 21st century solution to a 20th century problem.

If Dana really cares about the half a million smoking related deaths a year then he should get behind switching people away from tobacco cigs to e-cigs. Then if he still has a problem with nicotine use he can preach against nicotine.

Last I check we supposedly still live in a free country. Non-smokers proved that smoking affected non-smokers and are justified in eliminating that affect. While this steps on smoker's freedom this is justified. There is NO justification for banning e-cigs. Regulate them. Prevent minors from getting them. Restrict advertising them. Even tax (shudder) them. Don't ban them. Prohibition NEVER works. Even in countries that have very little freedom people find ways to get what they want.
Posted by robert_rowe@...
31st Aug 2010
0 Votes
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RE: Medicare will pay for all seniors to stop smoking
I think a lot of e-cig manufacturers would love to be able to sell
their product as a clinically-supported smoking cessation device.
That would mean a much larger profit margin for them, especially
if they could sell it as an insurance / Medicare-billable medical
device or treatment.

However, that will never be able to happen until there is sufficient
empirical data to support such claims. And getting such data
takes years and a lot of $$$ (I work in pharma research - and
have run a few device trials as well - trust me, it is not a quick or
cheap process). And I doubt most e-cig manufacturers have the
resources to support such testing (they do not have the kind of
cash that, say R. J. Reynolds has). I would love to see a way to
make that happen though.

I disagree with your overall take on e-cigs (and your whole claim
about marketing and selling them to children - and getting them
"hooked" is so off-base it is laughable -why not hold candy
makers to task for selling sugar-laden, fruit-flavored candy to all
of our fat little children out there).

But that aside, I would love to see these devices clinically tested
and properly studied. But if you do know much about the
healthcare field, you know it is not as simple as an e-cig
manufacturer saying, "Hey - test these for us please." It takes
time and money. But if there is a way to make this happen, I am
all for it.
Posted by Tober138
31st Aug 2010
0 Votes
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The e-cig scammers are back
And watch the number of comments soar with drug pushers
anxious to show what a baddie I am.

But my belief in e-cigs isn't changing. They're a scam -- they're a
way to hook people on an addictive drug, one with no proven
pharmacological benefit.

Nicotine is a drug and the people who are in the "business" are
drug pushers.
Posted by DanaBlankenhorn
3rd Sep 2010
0 Votes
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RE: Medicare will pay for all seniors to stop smoking
LOL! "nicotine is just as dangerous as cocaine, heroin, etc." .......REALLY??? LOL!!!
Posted by againstsuchsillyclaims
12th Jan 2011
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