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How to keep wallflowers from poisoning your company

By | December 1, 2009, 11:15 AM PST

Today’s study you may not care about is from researchers at Harvard, the University of Chicago and UC-San Diego.

It calls loneliness contagious.

(The image is from Darkstation.net, a Japanese anime site. Find the book’s plot on the page. I think you’ll get a kick out of it.)

The title really says it all. “Alone in the Crowd: The Structure and Spread of Loneliness in a Large Social Network.” We’re not talking here about Facebook, but about a school. Or a workplace.

Results indicated that loneliness occurs in clusters, extends up to three degrees of separation, is disproportionately represented at the periphery of social networks, and spreads through a contagious process.

I’m lonely, you’re lonely, so it’s possible Kevin Bacon is lonely too.

Two of the study’s co-authors, Nicholas Christakis and James Fowler, got a book on this subject, Connected, onto Oprah’s fall reading guide. (Did this make co-author John T. Cacioppo lonely?)

The new study offers confirmation of their thesis, that aggressively targeting people on the edge of a network can keep the whole fabric from unraveling.

Ladies may have experienced this at their prom. You know that one girl in the corner, the one who had no friends, the one who seemed to be having a bad time? Maybe you tried to ignore her and your whole group’s good time fell apart. Or maybe you tried to bring her in and everyone felt happier.

This becomes important when you think about a work group, or a company.

That one jerk on the periphery, the one who is always grousing about stupid managers or the stupid government, they may just be lonely. Going to some lengths to fix those feelings may boost everyone’s productivity. So, after a while, may be firing them.

The lesson is that organizations need to take loneliness seriously. Loneliness can spread through your whole group, helping you miss deadlines and lose money.

This may also be why some women managers have an advantage today. Many women understand this intuitively. Many men don’t. I don’t. And even if I get it intellectually, I know trying to fix this problem would be real hard.

So if your organization is going to go places, have a people person on the org chart, a good one, and trust their judgment.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: How to keep wallflowers from poisoning your company
The title of your article indicates the reason so many people are lonely... and afraid. We identify the manifestation of a problem as the problem itself - in this case the "wallflower", further increasing the isolation and marginalization they feel. The end result is we disassociate from them, we fire them. But the problem still remains.

Ni you don't get it. To you the obvious answer is to fire the moper.
Posted by swilsonw
3rd Dec 2009
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That's not the only solution
It's a lot cheaper to deal with the causes of loneliness than to suffer the cost of firing someone and replacing them with others.

I've been on the other side of this, by the way. At the Atlanta Business Chronicle. I got fired and replaced by 3 people. Was it a righteous firing? In retrospect, given what I was like then, maybe it was.

But more should have been done to keep me. It would have been cheaper.
Posted by DanaBlankenhorn
3rd Dec 2009
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RE: How to keep wallflowers from poisoning your company
I agree with "swilsonw" and Dana.

Why is it the first reaction is to fire the person? What if that person was a good worker, but just had some issues that needed to be dealt with? Wouldn't it be a better idea to try and talk to the person first and maybe get them some help instead of just firing them? If you had a problem that pertained to your job, wouldn't your manager want you to find a solution for it instead of quitting?

Firing someone is the easy way out. But if you would try and help that person, and succeed, wouldnt it make you feel so much better?
Posted by kfessler1@...
8th Dec 2009
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RE: How to keep wallflowers from poisoning your company
@swilsonw... insightful comment! Deserves a more
responsive and thoughtful reply... how 'bout it Dana?
Posted by UnCommonCents
8th Dec 2009
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RE: How to keep wallflowers from poisoning your company
In the UK we recognised this on a larger scale. Social exclusion
causes all kinds of problems. The people who constantly moan about the
government are often lonely and isolated and socially excluded; but
they still have a vote and use it. The present government in the UK had
fine ideals on this subject but in practice has made things worse.
People with psychological problems offered group "education" in the
form of cognitive behavioural therapy by private companies. A big rise
in companies training "life coaches". We need proper counsellors
trained in dynamic psychology. We also need outreach services, doctors
won't make a house call any more. It is contagious and it's an epidemic
and it affects all branches of society. Even bankers and city traders;
who are having problems right now.

Posted by Mike106132000@...
8th Dec 2009
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RE: How to keep wallflowers from poisoning your company
You have wisely noted the emotional and economic toll that exclusion takes on any organization. Ultimately, people are dealing with matters of trust.

When those in leadership practice a balance of straight talk and overall respect, they set an example of "smart trust" (described by Stephen M.R. Covey in his book The Speed of Trust). Even wallflowers tend to bloom under those safer conditions. As you noted, Dana, empowering your existing staff heightens productivity and profit. It makes good "people sense" and it certainly makes good business sense.
Posted by becky@...
15th Dec 2009
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