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How many more hits can Tylenol take?

By | May 3, 2010, 12:10 PM PDT

Plenty more.

Less than four months ago I wrote here about what I called the second Tylenol scare. (Image of Childrens’ Tylenol bottle from Tylenol.com.)

I misspoke.

On May 1 Johnson & Johnson issued a recall covering its brands for kids, and extending to allergy labels like Benadryl and Zyrtec.

It’s the fifth recall in a year from the company concerning Tylenol products, all involving issues of manufacturing quality.

But to Johnson & Johnson it’s no big deal.

Those with long memories (or first class Google skills) may recall the 1982 Tylenol murders, a series of poisonings, resulting in a mass recall of the product that became a classic case of business responsibilitiy.

The company was not at fault in that case. After the recall, over the counter medicines received plastic or metal under-caps as proof they had not been tampered with after manufacturing. Still, the company lost $100 million and the stock took a hit.

So far, the stock has not taken a hit. Barron’s is pounding the table for the stock, citing earnings growth, and as of mid-day on May 3 the stock was up over $1 per share.

Why? Probably because Johnson & Johnson is far bigger and more diversified than it was in 1982. It’s a big pharmaceutical house that has recently bought a string of competitors with promising therapies in Alzheimer’s and cancer therapy in the pipeline.

It takes a massive fault, like the BP oil spill, to really impact a stock when a company gets that big. The penalties that companies once feared can now be dealt with in the normal course of business.

Even government warnings, a year ago, for consumers to cut back their use of over-the-counter pain relievers like Tylenol has not impacted the company financially.

Put it this way. The most recent sales figures for Tylenol offered by the company, dated to 2004, were about $2.1 billion. For the quarter ending in April, Johnson & Johnson reported net income of over $4.5 billion.

J&J is not the only company in the health care space to have grown so large and so diversified that events which could once have killed them are now no big deal.

If companies are people under the law, supermen with eternal interests, and if the cost of their crimes is now a rounding error, where does that leave law enforcement when something really bad happens? Has the drug industry become too big to police?

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: How many more hits can Tylenol take?
when the fda , or the cdc called for cutting back of products tht had the active ingredient of tylenol in them, the news people carefully avoided the mention of tylenol itself, even though the reason for the warning was that excess use of the ingredient causes liver damage.
tylenol is commonly used because hospitals are given or are sold cheaply their supply, which allows them to charge you by the pill for immense profit and for tylenol to be advertized as the most used pain reliver, used by hospitals
Posted by stilt21
4th May 2010
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RE: How many more hits can Tylenol take?
another example of insuficiant testing, corp. greed ,and consumer apathy because it is happening so frequently that the general public has learned to just shrugs it off. the only concern of corp management is the cost of the recall, how to cover it up and punishing the employee that screwed up, not the impact on the consumer or concern for the injured. any words of condolance are empty and only ment to smooth the water faster. "gee we are sorry" seems to be good enough now. i have been there and know what happens behind closed doors. big corp. lawyers are capable of out manuvering anyone who wants to chalange them.
Posted by butchiester
5th May 2010
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