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How can we change eating habits?

By | March 12, 2010, 5:15 AM PST

The American obesity epidemic is gaining the notice of the tax man.

Spurred by studies in the Archives of Internal Medicine and the American Journal of Public Health indicating that higher prices would indeed reduce demand for sugary sodas, cash-strapped states are looking to put the bite on that Dr Pepper.

Protests from conservatives notwithstanding industrial policy — taxes and tax incentives — have driven the American economy since the Erie Canal.

It was not the market alone that created today’s world of freeways and suburbs. Policy played a big role, too. The Interstates were government projects, and every state’s transportation department is filled with real estate interests.

The same is true with food. Government policies going back a century have emphasized the value of cheap proteins and carbohydrates. This not only made food cheap for Americans. It raised living standards around the world.

The real “giant sucking sound” is the Mexican public gorging on sodas and getting nearly as fat as Americans, in just 10 years.

But science is telling us that more is not better. I am writing this from Kingsville, Tx., on family business. I have seen some fat, fat, fat people, people as addicted to sodas, chips and big portions of meat as any crack addict.

Their suffering comes back to me in the form of chronic conditions like diabetes and heart disease, diseases we all pay for because, again as conservatives insist, we can’t kill grandma.

But taxes on empty calories are only a band-aid on a larger problem. Economic incentives are far more important:

  1. Local producers can’t compete on price against mass-production half a nation or half a world away.
  2. Poor people can’t access fresh food if there is no store selling it within walking distance.
  3. Quality calories cost too much and junk calories cost too little.

All of these problems are open to economic incentives. We can reduce subsidies for corporate farmers and replace them with incentives for small farmers, even urban farmers. Instead of subsidizing far-flung suburban development, we can put that money into intown, commercial projects.

There are many things we can do, politically, to get healthier. More parks, closer to people. Sidewalks. Walking paths that connect cul de sacs. Simply asking soda companies to change policies has had an impact on school kids’ health.

The point is that all industries respond to economic incentives as well as disincentives. If you want better food then create policies that encourage it. Our food producers are not bad guys, they’re good guys. They want to eat too. When they are shown they can make more money with healthier goods, they will respond.

Just don’t expect them to support those new policies when you first propose them. Inertia is more than a good idea – it’s the law.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Healthcare

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: How can we change eating habits?
"Their suffering comes back to me in the form of chronic conditions like diabetes and heart disease, diseases we all pay for because, again as conservatives insist, we can?t kill grandma."
Why would you kill yours???
Leave politics out of it....we do not need taxes to solve a problem. EDUCATION is the answer not more government control. That is an entirely liberal socialist idea.
Posted by verd@...
12th Mar 2010
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Who pays for education?
Government does. So you're saying government control is the answer to government control.

Government controls in many ways. Through spending money. Through taxes. Through market incentives.

I am constantly amused by conservatives' attacking government and using the instruments of government in order to do it. It's like the scene in "Blazing Saddles" where Cleavon Little holds a knife to his own threat in order to get away from a lynch mob.

Instead of the knee-jerk ideology of "government is bad" (followed by a call for more government) how about we discuss what types of government policies might be most effective AND least disturbing to our sense of individual autonomy?
Posted by DanaBlankenhorn
12th Mar 2010
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RE: How can we change eating habits?
Conservatives haven't got a lock on the moral high ground in this, or anything else, for that matter.

Consider the word "conservative." What are these partisans trying to conserve? The good things we can agree on? Or the status quo?

I'd submit it's the status quo. And here's a news flash - the status quo is broken, and getting worse.

Americans are fat, and getting fatter. We're falling farther and farther behind in life expectancy, in infant mortality, and in other measures of overall national health.

We're in debt, and getting deeper into it. When our entire GDP would be required to repay the principal on the national debt, we're in debt big-time.

Our society is falling apart, and getting worse. When programs that were put into place a century ago to deal with very real offenses by "robber baron" industries are decried as "socialist," when talk of secession gains some degree of legitimacy, our social fabric is badly frayed, and ravelling even moreso.

It's becoming harder and harder to believe that we can get ourselves out of the mess we've made of our own nation. To label something as "liberal socialist" is indication of bumper-sticker thought, and does not address the real role that incentives and dis-incentives can play in moderating excesses and altering habitual behaviors.

So - government is coercive. That's its role. Get used to it - government has been around, in one fashion or another, for thousands of years. It's the way we organize our societies. Coercion can be either negative (punitive force) or positive (inducement and incentive). Education is another word for conditioning - making something habitual that was foreign initially. Can we all agree on what kind of education we need to seek to become habitually good eaters? Now, that's the trick, isn't it?
Posted by Den2010
12th Mar 2010
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So build the bike and walking trails...
...and the kids will still sit around inside blogging and tweeting and friending each other. My wife's been infected. She plays a game on facebook where she's running a farm. Why not plant a real garden in the back yard? Too much work. Too easy to fail.

Raising taxes on those who succeed in this country to build walking trails that nobody will use is not the answer. Even if the trails magically appeared for free, how do you incent people to use them?
Posted by DittoHeadStL
12th Mar 2010
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@DBARR
I agree with you about the status quo being broken. The current meme of screaming "SOCIALIST" at any proposal to change is becoming more obviously silly. It also shuts down any debate or discussion.

The obesity problem is a tough one. It is partly caused by culture and partly caused by unintended consequences in some of the changes in the food industry. The food industry is catering to the increasing tastes for sweeter foods and beverages. High fructose corn syrup is being added to nearly every processed food item; it may or may not be a major part of the cause of obesity.

Part of the cultural aspect is that food is fairly cheap and abundant in America. The size of food proportions in America is larger than most other countries. Americans also have "couch potato" mentality that burns fewer of the increased calories ingested.

Obesity is not happening in America only, there was a recent news item from China talking about the children being too fat to fight if a war happens.
Posted by sboverie@...
12th Mar 2010
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RE: How can we change eating habits?
I'm in favor of a soda tax and the like. As Dana said, the market
is not the only deciding factor. We _must_ create new, healthy
incentives.

Farm subsidies have been a problem for some time. Lets reform
that and use the money to build an infrastructure around
health.

As for building biking and walking paths, Somerville, MA
created a program to promote walking and biking, and it
seemed to turn out well.

When you're an adult, you have to make conscious decisions to
be healthy. Unfortunately we're swimming upstream in America.
Healthy incentives can greatly help.

As for kids, it's up to parents to be the quality figure they need
to be in order to instill good habits into their children.
Posted by Triconium
12th Mar 2010
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RE: How can we change eating habits?
@dbarr: Whenever I hear someone say "government is coercive. That's its role. Get used to it." it always amazes me that the ways in which the government should be coercive are *exactly* the ways that person wants the rest of us to live our lives. Perhaps you should reread the Declaration of Independence and the Constitution again, and ponder the real principles on which this country was founded.
Posted by zackers
12th Mar 2010
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RE: Who pays for government
@DanaBlankenhorn: The *government* pays for education??? I'll put that on a piece of paper and send it in instead of a check the next time I pay my property taxes. Let's see how far that gets me.

Conservatives use the instruments of government the instruments of government to attack the government because those were precisely the tools given to us by the founding fathers to limit our government. That was their wisdom.

It saddens me that liberals such as yourself seem to think it's government's business to run our lives. You've given up on rational discussion, and resorted to the club instead. Many conservatives can be convinced, but you've given up trying.
Posted by zackers
12th Mar 2010
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RE: How can we change eating habits?
I agree that the poor do not have the means or access to the heathiest foods. I have lived on a poor person's diet for the last 20 years, substituting macaroni and cheese and pasta for fresh vegtables and fruits because of the price. Pop is cheaper than fruit juice. I now have diabetes and am trying to maintain a heathier diet, but it is hard because I can't afford the foods I should be eating. I can't have pasta and potatoes now because of the carbohydrates. I'm eating less ( probably a good thing) because healthy foods are more expensive. Perhaps a commodity program for the poor with healthy foods can help. It would be cheaper than paying for the medicaid bills because of poor diets.
Posted by myates7
12th Mar 2010
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zackers
I wish I could understand what you wrote here. You pay property taxes to the government. They are used to fund education.

Other taxes are also used, as state and federal aid to education are also based on tax revenue.

When conservatives ran the government, they did indeed use it as a club to attack their enemies, and there is an example right now in the education arena -- the Texas Board of Education approving a social studies curriculum that is designed exclusively by the right wing of the GOP. (That's not just me talking -- the head of that board was beaten recently in a Republican primary by a more moderate candidate.)

The hope here is that since Texas is huge textbook publishers will create only Texas-style textbooks, thus depriving everyone's kids of an education that isn't right-wing approved.

So please, no lectures about conservatives not using government as a club. It's way too easy to disprove.

You don't own the Constitution, nor the Declaration by the way. They belong to all Americans. I suggest you read the Federalist Papers and not the Anti-Federalist Papers.
Posted by DanaBlankenhorn
14th Mar 2010
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Public Funds Programs Yet The Means to Follow Guidelines Aren't Implemented
Well-intentioned and innocent people, particularly children, are exposed and victims of the hypocrisy in many things especially health and nutrition. Consider the food provided at schools. Many places don't meet satisfaction even though kids may be taught otherwise. Cafeteria personnel aren't relly responsible because they don't control the budgets or develop the menus. It frustrates them but what are they supposed to do? I'm bringing this up because it shows that people espousing certain health standards for others to live by and supposedly responsible for providing the food that entails fulfilling the nutrition needs to really aren't doing the job let alone doing others good service. Sure the reasons need to be exposed and discussed as to why the public funds support research programs that develop guidelines while the implementation falls well short of meeting the guidelines or even counters them. It really needs to be put on the table. Some political and commercial influences must play a part even on the families and households as well as the administrators.
Posted by donnydo77@...
21st Mar 2010
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donnydo77@...
I agree on the principle. School lunches are crap. They need to be nutritionally improved. That takes money.

That is one part of Michelle Obama's program. Jamie Oliver, the British chef, has been in the country to try and work on the problem.

But solving it is an exercise in federalism. The federal government gives aid to schools. States give aid and direction. Local governments run the schools. If we're to get proper funding for proper lunches they all have to work in the same direction, and school lunch programs are easy to cut.

Too easy.
Posted by DanaBlankenhorn
25th Mar 2010
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