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A Facebook app that wants your blood

By | March 15, 2012, 6:21 AM PDT

Think about the last time you gave blood. You probably felt pretty good about yourself, withstanding just a bit of pain for the possibility of helping to save another person’s life. Donating blood in India doesn’t typically carry that same do-gooder appeal. People are much more wary of donating there, and blood shortages commonly result.

Co.Exist reports that an ex Rutgers University student has returned to India to help add some social appeal to the donation process. Twenty-two year old Karthik Naralasetty has created a Facebook hack, Socialblood, for potential blood donors and recipients to meet.

Co.Exist’s Michael J. Coren explains:

The online platform is still simple (and limited): users register by joining one of eight groups in their blood type. Friends are invited to join campaigns, post messages in emergencies or respond to blood donation requests. Their Facebook messages let them know of any appeals.

Socialblood also operates through a separate website that maps donors and blood centers. Naralasetty received an award from this year’s Staples/Ashoka Youth Social Entrepreneur competition for the platform.

[via Co.Exist]

Photo: Peter Kazanjy/Flickr

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Audrey Quinn

About Audrey Quinn

Audrey Quinn is a contributing editor for SmartPlanet.

Audrey Quinn

Audrey Quinn
Contributing Editor

Audrey Quinn is a multimedia science journalist based in Brooklyn, New York. She has corresponded for PRI's The World, Radiolab, Deutsche Welle's Living Planet, and a number of NPR affiliate stations. She also produces and hosts a podcast for the Mind Science Foundation. Previously, she performed neuroscience research at the University of Washington Autism Center and the Seattle VA Hospital.

Follow her on Twitter.

Audrey Quinn

Audrey Quinn

Audrey does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Amazing
What a great feel good story to take me into the weekend.
I haven't given blood in about 3 yrs but will resolve to start regularly donating again

Thanks :o)
Posted by Mouseboy007
16th Mar 2012
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re: Amazing
And thanks to you for the great feedback!
~Audrey
Posted by Audrey Quinn
16th Mar 2012
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