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Pure Genius
Inside the creative mind. Meet today's most brilliant thinkers, designers and other thought leaders.
Hot Posts
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7 strategies to get some boondoggle back into your trade shows
Missing your Boondoggle? Anytime the economy takes a hit tradeshows, conferences and conventions suffer an unfair walloping. We all know this is where tons of business gets done and business...
3 | August 3, 2009 6:50am |
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Smart resurgence redefining work and life
When South Park creators Trey Parker and Matt Stone began producing Alan Watts theater they introduced a well-known and well-read philosopher of the 60's to a new and hungry audience. Setting...
July 31, 2009 8:07am |
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Seeing better ads? Thank your friends
With billions at stake online publishers and marketers are trying desperately to make the ads on your web page more relevant to you. The better that ads appeal to you, the more likely you are to...
1 | July 30, 2009 3:00am |
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Who were the smartest people in the market meltdown?
Financial Advisors. Go figure...as their clients writhed in pain, those in the financial planning profession had a great year with incomes up 10 percent on earnings averaging north of 200k. Eric...
July 29, 2009 7:57am |
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Makin' the bacon with online buzz and laughs
Justin Esch and Dave Lefkow were two co-workers with an Internet background, a great sense of humor and mutual love for bacon. What started as a joke on a business trip, to create a bacon flavored...
July 28, 2009 3:00am |
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No money? How about saying thanks
Did you know 65% of people don't feel recognized for their contributions at work? Did you know companies that recognize employee performance are are on average 3x more profitable than there...
2 | July 27, 2009 3:00am |
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Multiple streams of revenue
Chuck Davis, the CEO of Fandango, has an been a incredibly successful media executive. He started his career in publishing working for Time Inc. and later Murdoch Publishing, then went on to...
July 24, 2009 3:00am |
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Are you Influential? 6 principles may change how you engage
How often do you get your point across? Get buy in? Get your way? Have you noticed how some people always seem to get their way? It may not be that they are smarter than you. It may be that they...
10 | July 23, 2009 3:00am |
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Making money by saving money
Saving money seems more important today than ever. In fact...entrepreneurs looking to have their sales pitches fall on welcome ears are finding new ways to position themselves as money-savers and...
4 | July 22, 2009 3:00am |
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Infomercial Power for Local Businesses
Ever watch Billy Mays, Vince from Shamwow or Ron Popeil and wish you could hook that infomercial power up to your business? Well…you maybe not be able to have those icons of late night TV, (God...
2 | July 21, 2009 3:00am |
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Smart way to empower social change
Ryan Scott is widely recognized as the father of opt-in email marketing. In 1995, at the age of 26, he co-founded NetCreations, Inc., the first 100% opt-in e-mail marketing company. With help from...
26 | July 20, 2009 3:00am |
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Why do we buy?
Does sex sell? What do religion and ritual have in common with successful brands? How successful is product placement? Does subliminal advertising really influence our behavior? Martin...
4 | July 17, 2009 3:00am |
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How to market more efficiently (and battle the stigma of online advertising)
Shoot the monkey! Lose weight instantly! Low APR loans, no questions asked! No wonder there exists a stigma on the online advertising industry. And why wouldn't there be? With suspect tactics and...
5 | July 16, 2009 12:04pm |
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Smart sharing with vendors leads to better innovation at Pepsi
As Director of Marketing for Pepsi in the U.S., Ana Maria Irazabal oversees the marketing campaigns, retail programs and product innovations for the brand Pepsi beverage portfolio. She and her...
1 | July 16, 2009 3:00am |
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When is it time to replace yourself?
When there's nothing left to do? When the investors are paid back? When you are bored? According to Federated Media's founder, John Battelle, when the day to day operations would be better be...
1 | July 15, 2009 3:00am |
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Trust me, smart starts with authenticity
Dr. Nick Morgan has certainly earned his place as one of America’s top communication theorists and coaches. Starting out with a PhD in literature and rhetoric, Nick next took on political...
1 | July 14, 2009 3:00am |
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Fixing failed models on the web = Profit
The biggest stories of web success have revolved around taking activities in the offline world and creating new models and new value online. AOL introduced the world to email and instant messaging...
1 | July 13, 2009 3:00am |
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Trading Luxuries: New Trends in Retail
Suddenly feeling a little ostentatious with your Gucci bag? Or looking to refresh your closet and capitalize on the great deals at hand? Portero.com may be your answer. Bob Schwartz, the interim...
3 | July 10, 2009 3:00am |
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Do smart people change captains in a storm?
The White House is reportedly pondering the future of Federal Reserve Chairman Ben Bernanke. Wall Street is a fan of Bernanke. Congress isn't. The common business issue: Do you swap captains in...
8 | July 9, 2009 11:15am |
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How to ditch your mobile phone contract forever
If it's good enough for racing queen Danica Patrick, it's good enough for you. At least that's the thinking behind the latest ad campaign by Boost Mobile, a prepaid, or "no-contract," mobile...
July 9, 2009 3:00am |