Pure Genius

Why reinvent the wheel? One stop for all your docs!

Why reinvent the wheel? One stop for all your docs!

Posting in Technology

DocStoc has quickly become the web’s largest destination for sharing and finding documents online. As a frequent user, I love this site. In fact when setting up my own LLC I followed the post on Jason’s blog entitled “10 Incredibly Awesome Docs to help you Start a Company”.

While pursuing his JD/MBA at Pepperdine Jason Nazar was the guy in the study group who always had the documents. You need an option-to-purchase agreement? Done! You need an LLC operating agreement? Got It! Whatever document you needed it was most likely that Jason had it in a folder on his hard drive. Soon after Pepperdine, Jason joined a venture consulting group and then after consulting many startups he raised money from some saavy investors and launched, DocStoc.com. DocStoc has quickly become the web’s largest destination for sharing and finding documents online. As a frequent user, I love this site. In fact when setting up my own LLC I followed the post on Jason’s blog entitled “10 Incredibly Awesome Docs to help you Start a Company”.

So with some success under his belt, and new innovations in the world of DocStoc, I thought it was a good time to check in with Jason and see how DocStoc can be helpful to all of us.

Jason, how’s business?

Docstoc is growing very quickly, and is likely one of the fastest growing sites on the web. Over 11MM unique visitors a month use the site and we recently launched our DocStore, the premier marketplace to buy and sell documents online.

How can we participate?

Thousands of people contribute their content to Docstoc to publish online. In addition we work with partners like LegalZoom who sell their content through our site.

What has Docstoc taught you about consumers and their needs?

There is a strong need to both be able to publish and share content as well as to find valuable documents. On the publishing side, there are so many potential contributors that need a platform to share their documents both on our site and to embed on their own websites and blogs. On the other hand, we get hundreds of thousands of downloads each month, so obviously there is a very compelling need to find valuable professional documents fast and easy.

What type of docs do people need most?

We focus on professional content, so documents that small businesses, entrepreneurs, and professionals need and use are highly valuable. These include: business forms, financial models, worksheets, conference presentations, diagrams, templates white papers, and legal contracts just to name a few.

What are the most important considerations when launching a business of Docstoc’s type?

Speed and momentum. The huge advantage of launching businesses on the web is that you can get instant feedback and they are meant to be works in ongoing progress. Too often people take too long, try to add to many features, and spend way too much money before they get their web product online. As a rule of thumb, don’t spend more than 3-6 months building your web product before you put some version of it online, even if it’s just a beta of a private demo. Let your users guide where the product development needs to come from.

What’s next for DocStoc?

Docstoc is building out the largest repository in the world of professional documents and the premier marketplace to buy and sell documents online.

Can you share some advice for entrepreneurs?

Start as early on as possible; Speed is Critical; You are Your Product, always remember to sell yourself; You Have to Always be Raising Money; The Sales Relationship with Your Investors Does NOT end when you Raise Money; Be Attached to the Problem You Want to Solve not the Solutions You Come up with to Solve Them; SWING BIG – the same effort it takes to do something small is the same raw effort it take to do something revolutionary

You’ve done a wonderful building and helping a community…what are the benefits for you?

The benefit is helping others. A lot of people have helped up get to where we are at, and its extremely gratifying knowing we can now do the same for others who are in the position we once were. It all comes around in the end.

Where do you see the best opportunities for entrepreneurs?

The real question is “where do those entrepreneurs see their opportunities”
To Visit DocStoc.com, Click Here

To visit Jason's blog, Click Here

To Check out The 10 Totally Awesome Docs to Start a Company, Click Here

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Vince Thompson

Contributing Editor

Contributing Editor, People Vince Thompson is a digital revenue consultant, author, speaker and host of the popular BNET show Dog and Pony. His firm Middleshift LLC helps Internet companies build revenue by creating advertising solutions and scaling sales efforts. He is based in Los Angeles. Follow him on Twitter. Disclosure