Does sex sell? What do religion and ritual have in common with successful brands? How successful is product placement? Does subliminal advertising really influence our behavior? Martin Lindstrom’s pioneering three-year, $7 million dollar study, used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. What he found graces the pages of his bestseller Buy-ology.
In this terrific BNET book review Lindstrom shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle of Corona, and how to smash your brand into a thousand pieces and have it still be recognizable.
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