Pure Genius

Startup builds green toys that are safer and cleaner

Posting in Environment

Robert Von Goeben and with his partner Laurie Hyman run a San Francisco based startup, Green Toys, that produces traditional childhood fare made from recycled milk bottles and other eco-friendly ingredients.

"Parents are now thinking about toys the same way they think about food. They want to know what's in it and where it comes from", says Robert Von Goeben. Van Goeben along with his partner Laurie Hyman run a San Francisco based startup, Green Toys, that produces traditional childhood fare made from recycled milk bottles and other eco-friendly ingredients. While the products run around 20% more than the toys from China consumers know they are getting and are supporting jobs here as the toys are made in SF and not important by cargo ship. See more in this SmartPlanet exclusive.

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Vince Thompson

Contributing Editor

Contributing Editor, People Vince Thompson is a digital revenue consultant, author, speaker and host of the popular BNET show Dog and Pony. His firm Middleshift LLC helps Internet companies build revenue by creating advertising solutions and scaling sales efforts. He is based in Los Angeles. Follow him on Twitter. Disclosure