Sure…we all know that recycling is the right thing to do…and for many of us that’s enough… but where’s the fun? the game of it? That instant payoff and instant gratification we American’s have so come to love!
With recycling rates down across the country a new firm, Recyclebank, is partnering with local communities (15 to date and many more on the way) as well as with major national brands to up the stakes in the recycling game. Where Recyclebank is deployed, consumers receive collection bins that count their contributions and allow them to track their success online and redeem their good deeds for valuable coupons.
Check out this great report from the CBS Early Show and we’ll try to have Recyclebank’s CEO, Ron Gonen, join at some point in the future to share his success and answer some questions. Feel free to submit any questions or ideas to me at the contact link below my picture.
In the meantime, enjoy this inspirational and fun story: