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Building your wow factor

Building your wow factor

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With reinvention in the air and so many people seeking change, Frances Cole Jones is expanding upon the theme she created with her book "How to Wow" and introducing “The Wow Factor: The 33 Things You Must (and Must Not Do) to Guarantee Your Edge in Today’s Business World.

We know it when we see it and feel it. Rarely do we know how to create it. With reinvention in the air and so many people seeking change, Frances Cole Jones is expanding upon the theme she created with her book “How to Wow” and introducing “The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World. After a successful career as an editor with powerhouse publishing companies in New York, Francis Cole Jones founded Cole Media Management in 1997 to help her clients identify and cultivate their inherent strengths through powerful communication skills. Skills that enhance their personal and professional performance. Her clients have appeared on The Today Show, Good Morning America, Oprah, CNN, Charlie Rose, Larry, Access Hollywood, Top Chef and much more.

Frances, how important is Wow now?

Wow is more critical than ever before because we are never off duty-- we think we are, but we aren’t. For example, you can’t just send your colleague a note commiserating about the behavior of your boss on Facebook. It will come back to haunt you.

If you’re looking for a job, you can’t assume that just because you have cutting-edge skills and an outstanding degree that you will stand out from other candidates-- in fact, you can count on there being hundreds of other candidates with similar resumes in line for the same position.

In every situation, you need to ask yourself how you plan to stand out from the crowd-- how have you planned to wow in a way that is unique to you?

What are the benefits of having a great Wow Factor?

More important than setting you apart from those around you with similar skills, backgrounds, resumes, etc, having a great Wow Factor means you will move through the world regret-free: if you’ve done everything in your power to get the job, catch and retain customers, or position yourself for your promotion, you won’t be left kicking yourself if things don’t go your way.

Is Wow more important for certain times in the relationship? Ie…when you first meet someone?

In fact, I would say being able to wow someone you’ve known for some time is far more compelling. Beginnings are easy: it’s all floating hearts and double rainbows, walks on the beach and ice cream sodas with two straws. But if you can wow someone you’ve known your whole life THEN you’re working the wow.

How important is attitude?

Attitude is critical. We want to spend time with people who are confident, calm, and in-command. Whining doesn’t wow. Nor does fear-mongering, passive aggressiveness, misplaced anger, procrastination or keeping your head down and hoping it will blow over....

What are some ways to increase our Wow Factor?

As boring as it sounds: checklists. Make checklists of every single thing that must be done to complete your project, prepare for your interview, knock the socks off your date...There is a reason pilots have to complete
checklists each and every time they fly-- even though they know each item on them by heart-- having that foundation frees them to think on their feet when emergency action is required. You will find the same is true for you.

When will we know that our Wow is working? Can we test in advance?

As noted, you’ll know the wow is working when you aren’t suffering from a continuous internal dialogue of, “If only’s.” As in, “If only I”d done X,” or “If only I’d thought of Y.” Nothing is more debilitating than beating
yourself up. The Wow Factor gives you the tools to ensure you won’t end up in that particular mental cul de sac.

Yes, you can absolutely test it in advance: get your presentation on it's feet for your family before you have to give it to your colleagues; go to the restaurant ahead of time and make sure the ambiance and food is all
you’re hoping for your anniversary dinner; put together a list of goals you intend to meet at work and share it with your boss six months before your review, etc.

I guarantee taking charge in this way will help you move through your life with confidence and flair.

Thanks Frances!

To learn more about Frances and her book, Click Here

To learn more about Frances and her company, Click Here

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Vince Thompson

Contributing Editor

Contributing Editor, People Vince Thompson is a digital revenue consultant, author, speaker and host of the popular BNET show Dog and Pony. His firm Middleshift LLC helps Internet companies build revenue by creating advertising solutions and scaling sales efforts. He is based in Los Angeles. Follow him on Twitter. Disclosure