Pure Genius

Behind the headlines about our atmosphere

Posting in Environment

In this brilliant presentation from TED, Cambridge Phd. candidate, Rachel Pike introduces us to her work on the molecule Isoprene and then helps us understand the enormous effort behind the scientific work about our atmosphere.

Thin Science?, Propaganda?, Hidden Agendas?....unfortunately that's what most of us expect to find behind the headlines when the stakes are high. In this brilliantly tight presentation from TED, Cambridge Phd. candidate, Rachel Pike introduces us to her work on the molecule Isoprene and then helps us understand the enormous effort behind the scientific work about our atmosphere. Consider....620 scientists in 40 countries reviewed by 400 scientists in 113 countries. Does that change your opinion of our headlines? Regardless...make sure to watch for shots of the flying lab Rachel and her teammates use in their work.

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Vince Thompson

Contributing Editor

Contributing Editor, People Vince Thompson is a digital revenue consultant, author, speaker and host of the popular BNET show Dog and Pony. His firm Middleshift LLC helps Internet companies build revenue by creating advertising solutions and scaling sales efforts. He is based in Los Angeles. Follow him on Twitter. Disclosure