According to a recent report, college in 20 years could cost as much as $250,000 per student. Regardless of the exact number its pretty clear that college is among the largest investments that parents will make. That said...only 43% of savers are taking advantage of 529 plans and while personal savings rates are really going up in this economy college savings rates are not. In fact they are falling. In this CBS Early Show report, Harry Smith talks with Ray Martin about how to save Smart for college.