Pure Genius

Inside the creative mind. Meet today's most brilliant thinkers, designers and other thought leaders.


Q&A: Aaron Dignan, co-founder of Undercurrent, on demystifying digital strategy

Game researcher and author Aaron Dignan says companies today should act like digital startups -- and use the principles of gaming -- to succeed.


Q&A: Moran Cerf, hacker-turned-neuroscientist, on controlling the human brain

A neuroscientist shares the simple way we can control our thoughts.


Q&A: Sally Satel, psychiatrist, on the flaws of brain research

Brain imaging produces some seductive images of live activity in a person's mind. But are we interpreting them correctly?